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WEBINAR: Understanding and Delivering What the SMB Reseller Community Needs
In any partnership, having open and honest communication is key to building trust and loyalty. SMB resellers today have many choices today from the proliferation of competition in vendor technologies.
Choosing the partners that the resellers will leverage is important, and often times is based on those vendors who listen and support their business growth well. Vendors can effectively use many techniques to understand what their channel needs, from analyzing sales data to running surveys and advisory boards, getting partner feedback helps vendors deliver a programme resellers will promote.
Listen to the recording of Mark Whitby from Seagate.
Choosing the partners that the resellers will leverage is important, and often times is based on those vendors who listen and support their business growth well. Vendors can effectively use many techniques to understand what their channel needs, from analyzing sales data to running surveys and advisory boards, getting partner feedback helps vendors deliver a programme resellers will promote.
Listen to the recording of Mark Whitby from Seagate.
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Author
Mark Whitby, Vice President Sales and Marketing EMEA, Seagate Technology
Telephone
+44 (0)1628 894058
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