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WHITEPAPER: Measuring Channel Program Performance and ROI
This hawkeye whitepaper will help you get your ducks aligned for 2013. We’ll talk about the role of channel performance in building a healthy channel ecosystem for your company and we’ll provide some examples of insights you can gain when using sophisticated channel measurement techniques.
We’ll help you understand the difference between analytics and metrics and know what and why to measure, as well as best practices to consider for measuring the performance of your channel. Finally, we’ll see how this all works by looking at a SPIF case study that demonstrates the power of analytics for identifying how your programs currently drive incremental ROI – knowledge you can use to adjust your programs and maximize your return on investment.
We’ll help you understand the difference between analytics and metrics and know what and why to measure, as well as best practices to consider for measuring the performance of your channel. Finally, we’ll see how this all works by looking at a SPIF case study that demonstrates the power of analytics for identifying how your programs currently drive incremental ROI – knowledge you can use to adjust your programs and maximize your return on investment.
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