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WEBINAR: MDF and Co-Op: A Results Based Guide To What Works
Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds.
In order to make this marketing investment an effective and efficient tool, the Channel Focus Community has invited Tony White and Billy Kelly of Birch Worldwide, two senior and experienced channel experts to share their views, insights and wisdom on what vendors can implement to ensure this investment is maximized.
In order to make this marketing investment an effective and efficient tool, the Channel Focus Community has invited Tony White and Billy Kelly of Birch Worldwide, two senior and experienced channel experts to share their views, insights and wisdom on what vendors can implement to ensure this investment is maximized.
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Author
Tony White, Managing Director, Birch Worldwide
Telephone
+44 118 912 1200
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