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eBook: Eight Essentials for Successful MDF & CO-OP Channel Incentive Programs
To establish successful market development efforts with your channel partners, a solid foundation based on key principles that are addressed annually, is required. But how do you this? Is there a science behind creating effective incentive programs that ultimately increase channel satisfaction and drive revenue growth? Considered important parts of the marketer’s channel incentive strategy, MDF and CO-OP marketing programs not only support the go-to-market behaviors of resellers but also the buying process of customers.
If you’re looking for a better way to work with your channel partners and get more return from (MDF) market development funds, this ebook will outline the eight essential elements for building a successful MDF and CO-OP program, that will not only take you one step ahead of the competition but also provide that all-important edge for your brand in the marketplace.
What you will learn from this ebook:
• How to plan, design and execute effective MDF and CO-OP programs.
• Key insights on what others in the industry are doing, what’s working, what’s not and what is trending for the future.
• Actionable tactics on how to avoid common mistakes.
Who should read this ebook?
CHANNEL CHIEFS who are looking to accelerate channel transformation and gain a greater return on their market development investments.
VPS OF MARKETING who need a better return from their channel incentive budget and want to improve compliance and reduce administrative friction in the funding process.
MARKETING MANAGERS at corporate and in the field, who need to improve reseller engagement and the return on partner marketing initiatives.
Learn how MDF & CO-OP channel incentive programs will support reseller behavior and maintain corporate compliance. Download the guide: The Eight Essentials for Successful MDF & CO-OP Channel Incentive Programs
If you’re looking for a better way to work with your channel partners and get more return from (MDF) market development funds, this ebook will outline the eight essential elements for building a successful MDF and CO-OP program, that will not only take you one step ahead of the competition but also provide that all-important edge for your brand in the marketplace.
What you will learn from this ebook:
• How to plan, design and execute effective MDF and CO-OP programs.
• Key insights on what others in the industry are doing, what’s working, what’s not and what is trending for the future.
• Actionable tactics on how to avoid common mistakes.
Who should read this ebook?
CHANNEL CHIEFS who are looking to accelerate channel transformation and gain a greater return on their market development investments.
VPS OF MARKETING who need a better return from their channel incentive budget and want to improve compliance and reduce administrative friction in the funding process.
MARKETING MANAGERS at corporate and in the field, who need to improve reseller engagement and the return on partner marketing initiatives.
Learn how MDF & CO-OP channel incentive programs will support reseller behavior and maintain corporate compliance. Download the guide: The Eight Essentials for Successful MDF & CO-OP Channel Incentive Programs
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