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e-BOOKS: 5 Best Practices for Flawless Partner Profiling and Recruitment
Why is partner profiling important?
The emergence of Cloud-based solutions and recurring revenue models has altered partners’ business models and what it takes for them to be successful. Now more than ever you’ll find it imperative to employ a best-in-class methodology to ensure you’re recruiting and onboarding the right partners – the partners equipped to thrive in a rapidly changing marketplace.
The changes brought on by channel transformation are affecting the channel landscape and the number of partners who will survive – and prosper – is dwindling. Research companies are predicting vendors, like you, will only be able to “bring along” 20% - 30% of partners and will have to part ways with the rest – leaving an enormous hole to fill through the recruitment of new partners. It’s necessary to re-assess the tools and methodologies you employ to identify partners with the competencies to support your business model. Partners are your face in the marketplace making it immensely important to establish a solid partner profiling methodology that ensures you are investing in the right relationships. Haphazard or subjective profiling processes can result in a partner ecosystem that’s unable or unqualified to effectively drive revenue for your products and services.
This eBook, by hawkeye Channel, shares the top 5 best practices for profiling partners – whether you’re recruiting new partners due to recent attrition or evaluating existing partners to gauge future performance. Follow these insights to achieve profiling success in the age of channel transformation.
The emergence of Cloud-based solutions and recurring revenue models has altered partners’ business models and what it takes for them to be successful. Now more than ever you’ll find it imperative to employ a best-in-class methodology to ensure you’re recruiting and onboarding the right partners – the partners equipped to thrive in a rapidly changing marketplace.
The changes brought on by channel transformation are affecting the channel landscape and the number of partners who will survive – and prosper – is dwindling. Research companies are predicting vendors, like you, will only be able to “bring along” 20% - 30% of partners and will have to part ways with the rest – leaving an enormous hole to fill through the recruitment of new partners. It’s necessary to re-assess the tools and methodologies you employ to identify partners with the competencies to support your business model. Partners are your face in the marketplace making it immensely important to establish a solid partner profiling methodology that ensures you are investing in the right relationships. Haphazard or subjective profiling processes can result in a partner ecosystem that’s unable or unqualified to effectively drive revenue for your products and services.
This eBook, by hawkeye Channel, shares the top 5 best practices for profiling partners – whether you’re recruiting new partners due to recent attrition or evaluating existing partners to gauge future performance. Follow these insights to achieve profiling success in the age of channel transformation.
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