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WHITEPAPER: Forget about a Social Media Strategy – You need a Content Delivery Strategy
At every meeting we have recently attended, our customers and prospective clients have been talking about their social media strategy. How to get one… how to improve it… how to manage it… What isn’t being talked about anywhere near as much is the content that drives a social media strategy. Without valuable content to deliver, you’re probably falling into the trap of just doing it for the sake of it... a box ticking mentality that’s so easy to succumb to when hype clouds effectiveness.
Whether your box is ticked or not, you need to ask yourself a couple of questions… firstly is the content you are delivering via social media of value? And secondly, is it reaching the audience that would find it valuable?
Whether your box is ticked or not, you need to ask yourself a couple of questions… firstly is the content you are delivering via social media of value? And secondly, is it reaching the audience that would find it valuable?
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Oliver Choron, CEO and Founder, purechannelapps
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