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WHITEPAPER: Penetrating New Markets
Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the market.
Here, Sandy Carter, VP, SOA & WebSphere Strategy, Channels and Marketing at Tivoli, IBM, uses her extensive experience at IBM to analyse the ground rules for success.
Here, Sandy Carter, VP, SOA & WebSphere Strategy, Channels and Marketing at Tivoli, IBM, uses her extensive experience at IBM to analyse the ground rules for success.
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