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PRESENTATION: (Best) Practice Makes Perfect - A Five Point Checklist for Channel Marketing Success
The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, none of that matters. The best program, product or incentive in the world doesn’t matter if no one knows it exists. You have to get the attention of your partners through smart, prioritized communication.
Most of your Value Added Resellers (VARs) interact with three to 23 vendors, so they want — and actually need — on-point communication that highlights your channel program clearly. We’ve boiled it down to five communication tips that speak volumes.
Most of your Value Added Resellers (VARs) interact with three to 23 vendors, so they want — and actually need — on-point communication that highlights your channel program clearly. We’ve boiled it down to five communication tips that speak volumes.
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