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CHEATSHEET: Social Media
Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual value of social media has been challenging as most companies measure value based on ROI. While social media ROI cannot be measured in dollar amounts, it can be measured by customer lifetime value. Connecting with your customers socially can influence their experience and brand perception and have a huge impact on their future purchasing decisions.
Download the hawkeye Channel document today.
Download the hawkeye Channel document today.
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