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PRESENTATION: Getting the most out of your Channel Marketing Investments
What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successful investments and the ways in which marketing activities are delivered can increase the effectiveness of your investment. This webinar expands program measurement beyond the natural limitations that ROI presents. Giving you NEW techniques by which ensure you are maximising your investment.
Key Takeaways:
Increase Partners marketing capability and choice
Understand the drivers behind partner marketing activities costs
Understand the intangibles behind making an activity choice
Implementing program structures to maximise effectiveness and efficiency
Presented by Tony White, MD of Birch Worldwide.
Key Takeaways:
Increase Partners marketing capability and choice
Understand the drivers behind partner marketing activities costs
Understand the intangibles behind making an activity choice
Implementing program structures to maximise effectiveness and efficiency
Presented by Tony White, MD of Birch Worldwide.
Listing Details
Author
Tony White, Managing Director, Birch Worldwide
Telephone
+44 118 912 1200
Website
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