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Sarah Foulkes, Digital Marketing Manager, hawkeye Channel, USA
Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...
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Tina Lauzon, VP Marketing, hawkeye
It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...
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Olivier Choron, Founder and CEO, purechannelapps
With social media now strongly implanted in B2B environments across the globe, vendors and marketers need to re-assess their existing (or lack of) social media strategy. Using Twitter, Facebook and LinkedIn to reach out to new and existing partners may ...
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PRESENTATION: (Best) Practice Makes Perfect - A Five Point Checklist for Channel Marketing Success
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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, n ...
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Lawrence Hurst, Corporate Product Fraud Protection Manag, INTEL
Access the presentation given by Lonnie Hurst, Corporate Product Anti-Fraud Protection Manager, Intel, where he discusses some best practice in ensuring your company has an effective brand protection strategy in place, and how this can increase your globa ...
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Tim Furey, CEO, Market Bridge
View the presentation for a webinar by Tim Furey, Chairman and CEO of MarketBridge, and Duncan Avis, Senior Vice President and General Manager of MarketBridge, explain how collaborative channel marketing enables channel executives and their partners to be ...
Tagsmarketing
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Jeff Staley, Director Industry Services, SAP
Access the presentation by Jeff Staley, Director, Industry Solutions Group at SAP, on how companies should implement a comprehensive enterprise-wide strategy for planning, executing and analyzing channel marketing funds.
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Tony White, Managing Director, Birch Worldwide
What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successf ...
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Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism, IBM
Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other – and how they interact with companies like yours! There are lots of “gurus” talking ...
TagsChannel marketing, social media, IBM
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Lesley Hansen, Group Marketing Director, Teleware
Executive Summary If you are looking at Managed Services and how you can include them in your channel mix, then download a presentation that Lesley Hansen, Group Marketing Director at Teleware, gave recently to the Channel Focus webinar demonstrating t ...
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Claire Macland, Head of EMEA Marketing, Avaya
Executive Summary New communication technologies are changing the way vendors can interact with resellers and as a result have created new methods for engaging partners such as blogs, wikis, videos, virtual worlds and social networking, such as Twitter ...
Telephone+44 (0)1483 308892
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hawkeye Channel
The recession is receding and industry pundits are busy wrangling forecasts for 2011 as technology companies begin to ramp up for increased revenues. As you finalize 2011 budgets, hawkeye Channel and Baptie offer insights from a channel investment surv ...
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Patrick van Boom, Chief Marketing Officer, TIE Kinetix
This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.
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Andrew Sanderson, Founder, Ansaco
Executive Summary As a marketing director, you want to initiate a marketing strategy that is accountable, measurable and transparent. It makes sense to focus on direct marketing since its techniques provide a closed loop in which, customer response nat ...
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The new buyer’s journey has drastically changed B2B marketing and sales. Partner marketing strategies have to evolve to achieve partner marketing success. Our whitepaper discusses the changed role vendors have to play to help channel partners succeed in t ...
In every company you discover that staff usually expect customers to be saying great things about them and their brand. Sometimes they do, especially if you bribe them by taking them to dinner or to conferences. But testimonials are an important topic ...
Michael Kelly, Founder and Managing Director, TSL Channel Marketing
There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...
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Bob Kaplitz, Professor, University of Dallas
Blogs and other new technologies have transformed online marketing and altered the way in which companies communicate with existing and prospective customers. Deployed correctly, blogs are a powerful tool in the battle to win and retain the attention of u ...
The notorious 80/20 rule applies to the channel sales model, where vendors find that 80% of their business comes from 20% of their partners. Despite their best efforts, vendors struggle to engage their partners across the spectrum. This whitepaper takes a ...