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Whitepaper: Aligning Your Partner Marketing to the New Buyer's Journey
The new buyer’s journey has drastically changed B2B marketing and sales. Partner marketing strategies have to evolve to achieve partner marketing success. Our whitepaper discusses the changed role vendors have to play to help channel partners succeed in the new buyer's journey.
At the corporate level, organizations are pumping in thousands of dollars into partner marketing activities. PPCs, email campaigns, print campaigns, social media marketing, purchasing lead lists, even marketing trainings and investment in expensive marketing tools and partner marketing portals, but they rarely get the results they are looking for. This whitepaper explores the reasons why partner marketing programs typically fail to yield expected ROIs and how this can be fixed.
At the corporate level, organizations are pumping in thousands of dollars into partner marketing activities. PPCs, email campaigns, print campaigns, social media marketing, purchasing lead lists, even marketing trainings and investment in expensive marketing tools and partner marketing portals, but they rarely get the results they are looking for. This whitepaper explores the reasons why partner marketing programs typically fail to yield expected ROIs and how this can be fixed.
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