Total Members: 10890
Marketing
Results 41 - 48 of 48
This Category · All Listings
Carlos Blanco, CEO, Pigs On The Roof
Executive Summary This document seeks to explore the issues in and challenges to building true channel ecosystems that have an impact on the bottom line — both of the channel partner and the manufacturer. This document contains ideas that can serve as ...
View ProfileClick Here(0 visits)
Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism, IBM, USA
Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the ...
View ProfileClick Here(0 visits)
Franco Zayas, Vice President, General Electric
Executive Summary Credit is sometimes viewed as an afterthought by marketing and sales teams. This is a grave mistake. In this whitepaper, GE's Franco Zayas: explores credit's vital role in the sales cycle explains why it needs to be understoo ...
View ProfileClick Here(0 visits)
Olivier Choron, Founder and CEO, purechannelapps
What if your partners could publish your content directly to their customers via Facebook, LinkedIn and Twitter... all in real-time and with targeted posts? Now they can! With socialondemand™ - a revolutionary patent-pending* web-based solution from purec ...
View ProfileClick Here(0 visits)
John Topping, Director Tech B toB Vertical, Google
Executive Summary It’s nice to have your company and product pop up when a prospective customer is searching for information about your category on Google or Yahoo. But how do you accomplish it? What role does search play? How and why are your customer ...
View ProfileClick Here(0 visits)
William Gilsing, VP Global Channel Strategy, hawkeye Channel
Many things keep CEOs, CFOs and Channel Chiefs up at night. At the top of that list is whether the millions of dollars they invest in channel recruitment, partner enablement and channel management positively impact indirect sales growth and profitability. ...
View ProfileClick Here(0 visits)
Carlos Blanco, CEO, Pigs On The Roof
Executive Summary Distributors are often misused by vendors. Common mistakes include expecting wholesale distributors to push your products, the indiscriminate use of marketing funds, poor communication and misuse of loyalty programmes. In this in-d ...
View ProfileClick Here(0 visits)
Polly Patterson, Channel Strategy Director, Planet Marketing And Design
Executive Summary See pdf presentation by Polly Patterson, EVP of The Planet Group, US share best practice to ensure your investments in channel marketing and technical enablement resources and programs are helping partners to drive sales.