WEBINAR - Let Your Brands Speak

0 reviews

Sandy Carter, VP SWG Channels and Social Media Evangelist, IBM

Sandy Carter has managed numerous successful campaigns across IBM. In this webinar, she shares her insights on how to build and differentiate powerful brands in the high-tech industry. Includes the Q&A session. This is a Windows Media 9 file (WMF).

WEBINAR: 5 Steps to Turn Partners from Marketing Skeptics to Marketing Evangelists

0 reviews

Patrick van Boom, Chief Marketing Officer, TIE Kinetix

tiekinetix.com

No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

WEBINAR: Boosting Partner Sales Performance: Aligning Enablement with Demand Generation

0 reviews

Laz Gonzalez, Service Director, Channel Strategies, Sirius Decisions

www.siriusdecisions.com

According to Sirius Decisions research, only 15-20% of your total partners are engaging with their suppliers at any given point in time. So, how can you significantly expect to grow demand and move leads to deals? Bridging the widening gap between p ...

WEBINAR: Bringing Web 2.0 to the Channel

0 reviews

Elay Cohen, VP, Global Sales Productivity, Salesforce.com

Listen to a recording of a webinar given by Elay Cohen, Vice President of Marketing at Salesforce.com, share best practice on how vendors can bring Web 2.0 to the channel.

WEBINAR: Demand Generation: Provide New Content That Enables Channel Partners To Drive Sales

0 reviews

Jon Whitlock, Director, Channel Marketing, North America, Kaspersky Lab

www.kaspersky.com

Listen to the recorded webinar by Jon Whitlock, former Vice President Channel Solutions, Brainshark & Martha Stuart, Director, North America Marketing at Sophos, describes how Sophos supports its partners demand generation and communications efforts with ...

WEBINAR: Effective Alliance Marketing

0 reviews

Lisette Sens, Director Channel & Alliances EMEA, Service 2 Media

Listen to a recorded webinar by Lisette Sens, Director of Channel & Alliances at Vignette, outlines how to build an effective alliance programme, providing a checklist of the agreements, policies and procedures companies need to put into place and the act ...

WEBINAR: Five Ways to Jumpstart Your 2012 Partner Programs

0 reviews

Jon Whitlock, Director, Channel Marketing, North America, Kaspersky Lab

www.kaspersky.com

Looking for better ways to enable your channel in 2012? Partners and salespeople are busier and more mobile than ever. They expect to have the right information “in the moment” wherever they are – on the road, via smartphones and mobile devices. Learn ...

WEBINAR: Getting More from Events – Best Practice in the IT Sector Worldwide

0 reviews

Michael Kelly, Managing Director, TSL Marketing

www.tslchannels.com

Many technology companies are reinventing their event marketing process to maximise synergies with other marketing tactics. By adopting a more integrated approach, focused on the customer buying cycle, these companies are making events a more effective co ...

WEBINAR: Joint Campaign Planning How do you make it Effective for You and Your Partners

0 reviews

Nick Eades, Marketing Director/CMO, Autologic Diagnostics

www.autologic-diagnostics.com

View the WEBINAR: Joint Campaign Planning How do You make it Effective for You and Your Partners by Nick Eades former CMO at Psion. Nick gives us he's views on the inglorious seven reasons why most joint campaigns are ineffective and then takes you thr ...

Webinar: Managing and Incentivizing Best Practice Channel Marketing Capabilities

0 reviews

Is anyone truly happy with their partner marketing program? The honest answer is no! There are a myriad of reasons for this, they run from program design through execution, partner incentivization, training and more. In this fascinating webinar we’ve ...

WEBINAR: Three Channel Communication Strategies that Grab Attention and Drive Revenue

0 reviews

Jon Whitlock, Director, Channel Marketing, North America, Kaspersky Lab

www.kaspersky.com

Email and other traditional ways to reach partners are resulting in declining response rates and mindshare. In today’s mobile and social media driven environment, how can you grab the attention of your channel partners and move them to action? Learn ...

WEBINAR: What's Wrong with Vuvuzela Marketing?

0 reviews

Bob Snyder, Editor-in-Chief, Channel Media Europe Ltd

www.proAVbiz-europe.com

You can argue the real World Cup winner was the stadium horn of South African soccer, locally known as a humble Lepatata...and from now on famous the world over as the "vuvuzela." Traditionally made and inspired from a kudu horn, the vuvuzela was origi ...