PRESENTATION: Driving profitability via optimized MDF

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Jeff Staley, Director Industry Services, SAP

Access the presentation by Jeff Staley, Director, Industry Solutions Group at SAP, on how companies should implement a comprehensive enterprise-wide strategy for planning, executing and analyzing channel marketing funds.

WEBINAR: Increasing Channel Efficiency

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Jeff Staley, Director Industry Services, SAP

www.sap.com

Listen to a recorded webcast by Jeff Staley, Director of Industry Solutions Group at SAP where he discusses some best practice in using business intelligence to drive channel efficiency.

WHITEPAPER: Maximizing Channel Marketing Spend

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Jeff Staley, Director Industry Services, SAP

Executive Summary As organizations seek additional ways to increase brand awareness and generate demand, vendors are increasingly looking at their channel marketing funding programs to be more effective by augmenting and leveraging the marketing budget ...

WHITEPAPER: Using BI to Increase Channel Efficiency

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Jeff Staley, Director Industry Services, SAP

Executive Summary In today's climate channel marketers need to be able to make fast and smart business decisions to make their channel more efficient and generate profit. But with the wealth of data collected and from multiple sources, the challenge is ...