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Job Title: EMEA

PRESENTATION: Best Practice in MDF Utilization and Effectiveness

Michael Kelly, ,

www.tslmarketing.com

Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...

WEBINAR: Making your Partners’ Lives Easier

Jeremy Butt, ,

www.westcongroup.com

A sale to your channel partners often starts or is influenced by customer service. And some estimates put the cost for acquiring new customers at 6 or 7 times that of retaining existing ones. For many vendors, improving customer retention by just 5% can p ...

Category:Channel Sales
PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

Craig DeWolf, ,

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

PRESENTATION: Social Media - A Reality Check

Claire Macland, ,

Executive Summary New communication technologies are changing the way vendors can interact with resellers and as a result have created new methods for engaging partners such as blogs, wikis, videos, virtual worlds and social networking, such as Twitter ...

Category:Marketing
Telephone+44 (0)1483 308892
WEBINAR: Understanding and Delivering What the SMB Reseller Community Needs

Mark Whitby, ,

In any partnership, having open and honest communication is key to building trust and loyalty. SMB resellers today have many choices today from the proliferation of competition in vendor technologies. Choosing the partners that the resellers will lev ...

Category:Channel Sales
Telephone+44 (0)1628 894058
WEBINAR: What Does it take for a Reseller to Migrate to the Cloud

Wolfgang Ebermann, ,

www.insight.com

Channel Focus Committee is a representative group of senior executives of the IT Industry. Their charter is to discuss and develop key channel trends, develop recipes, whitepapers , best practices which can be leveraged by Vendors and Channel partners to ...

WEBINAR: Effective Alliance Marketing

Lisette Sens, ,

Listen to a recorded webinar by Lisette Sens, Director of Channel & Alliances at Vignette, outlines how to build an effective alliance programme, providing a checklist of the agreements, policies and procedures companies need to put into place and the act ...

Category:Marketing

Gill Cheesewright, ,

www.apc.com

See the presentation by Gill Cheesewright, Vice Chairman of EMEA Communications Committee, discuss how going green can actually increase company profit, while saving the environment.