Total Members: 7319
Job Title: Former Vice President
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Tina Lauzon, Former Vice President, Marketing, hawkeye Channel
This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...
Category:Co-op MDF and Incentives
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Kathy Hunter, Former Vice President - Global Data Solutions, Harte-Hanks
This whitepaper reveals a trend to centralise multi-national contact and customer data to achieve three major benefits: improved cost-effectiveness improved marketing impact through better data quality more effective use of corporate data All three ...
Category:Channel Strategy