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Job Title: Founder

WHITEPAPER: Closed Loop Reporting: Tracking and Measuring Results to Prove Return on Investment in Marketing Campaigns

Michael Kelly, ,

www.tslchannels.com

Every B2B company is looking for ways to improve their conversions. In the case of marketing and sales, knowledge is power, and a closed loop reporting process can help companies understand their current performance, plan future goals, and track progress ...

Telephone+353 5991 36700
WHITEPAPER: Best Practices in Developing Accountable Channel Marketing Programs

Michael Kelly, ,

www.tslchannels.com

There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...

PRESENTATION: "Socially" Empower your Channel Partners

Olivier Choron, ,

www.purechannelapps.com

With social media now strongly implanted in B2B environments across the globe, vendors and marketers need to re-assess their existing (or lack of) social media strategy. Using Twitter, Facebook and LinkedIn to reach out to new and existing partners may ...

WHITEPAPER: Measuring the ROI of Marketing Campaigns

Michael Kelly, , ,

www.tslmarketing.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

WEBINAR: Show Me The Money! How Good Channel Data Improves Incentive Payments

Ted Dimbero, ,

www.zymesolutions.com

Are your incentive programs and payments giving you a post-holiday hangover? Is your year-end channel data crunch making you wish for an automated, reliable solution for channel visibility? Learn how companies can improve business processes such as inc ...

WHITEPAPER: Partner Relationship Management (PRM) Beyond the Portal: Creating Advantage by Leveraging Partner Individuality

Olivier Choron, ,

www.purechannelapps.com

Executive Summary The mechanics sound simple - build an effective channel by creating a tiered group of selected partners to deliver your objectives.The reality, seen by many vendors as a disadvantage, is that partners are not an homogenous mass, ready ...

Telephone+44 (0)1424 774 925
WHITEPAPER: Measuring the ROI of Marketing Campaigns

Mike Kelly, ,

www.tslchannels.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

Category:Marketing
WHITEPAPER: Social on Demand - Solutions Overview

Olivier Choron, ,

www.purechannelapps.com

What if your partners could publish your content directly to their customers via Facebook, LinkedIn and Twitter... all in real-time and with targeted posts? Now they can! With socialondemand™ - a revolutionary patent-pending* web-based solution from purec ...

Category:Marketing
WHITEPAPER: Effective Channel Partner Management Top Vendor Challenges

Olivier Choron, ,

www.purechannelapps.com

Executive Summary Build it and they will come. Unfortunately, this isn’t the case when building an indirect channel. There are a number of common issues that channel sales, marketing or operations staff will come across. Here we take a look at some of ...

Telephone+44 (0)1424 774 925
WHITEPAPER: Enabling Partners to Win “White Space” Business

Michael Kelly, , ,

www.tslmarketing.com

First, it is more difficult for any lead generation team to gain traction and identify opportunities in those accounts. Whether it is a vendor lead generation team, business partner, or agency team, it is going to be tougher to break into those accounts i ...

WHITEPAPER: Deal Registration - More Partner Loyalty Less Channel Conflict

Olivier Choron, ,

Executive Summary In this whitepaper purchannels look at how to gain partner loyalty through Deal Registration. But we understand that one size does not fit all - does deal registration works for you? And if it does, how do we keep it simple. If you ...

WHITEPAPER: How to do More with Less in Challenging Business Times

Olivier Choron, ,

Executive Summary Credit crunch, recession, downturn... whatever you call it, the gloves are off and the challenge is on. So how do you maintain profitability whilst maximising the business opportunities that still exist?