WEBINAR: Effective Partner Engagement: The Top Channel Incentive Pitfalls and How to Avoid Them

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Chris Becwar, Director of Product Marketing, Revitas, Inc.

www.revitasinc.com

Every year, good partners are getting harder to find, attract, and retain. So incentives are playing an increasingly important role. But rather than simply throwing larger sums of incentive money at partners, savvy channel leaders are discovering that the ...

WEBINAR: 5 Steps to Turn Partners from Marketing Skeptics to Marketing Evangelists

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Patrick van Boom, Chief Marketing Officer, TIE Kinetix

tiekinetix.com

No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

WHITEPAPER: A Beginner's Guide to Partner Marketing with Content Syndication

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Patrick van Boom, Chief Marketing Officer, TIE Kinetix

tiekinetix.com

This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.

CHEATSHEET: Social Media

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Sarah Foulkes, Digital Marketing Manager, hawkeye Channel, USA

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

WHITEPAPER: Incentives in the New Channel

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Tina Lauzon, Former Vice President, Marketing, hawkeye Channel

www.hawkeyechannel.com/‎

This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...

WEBINAR: Creating Channel Incentive Programs that Drive Performance and Increase Loyalty

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Jennifer Hartwell, Product Marketing Manager, Revitas, Inc.

www.revitasinc.com

As many channel-driven companies are planning for significant increases in channel revenue over the next year, the market for top-performing partners is becoming increasingly competitive. Channel incentive programs are a key component to building succe ...

WEBINAR: Overcoming the Channel Paradox - Eight Best Practices for Revenue Acceleration in the Channel

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Jennifer Hartwell, Product Marketing Manager, Revitas Inc

Channel teams are caught between the need to grow significant revenue through channel and a number of paradoxical factors that make it difficult for success. Highly skilled channel partners are typically less engaged and loyal than ever before, and a lack ...

PRESENTATION: Best Practice on Global Programs

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Maurizio Capuzzo, Vice President Americas Marketing, Polycom

www.polycom.com

In these webinar presentation slides, Maurizio Capuzzo, former Vice President Global Channel Strategy & Programs at Avaya, discusses the in's and out's of developing and implementing global channel strategies and make them work effectively in Europe.

e-BOOK: Part 2 - Through-Partner Marketing

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Tina Lauzon, VP Marketing, hawkeye

www.hawkeyechannel.com

It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...

WHITEPAPER: How to Get Channel Partners to Submit Their Data

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Renee Real, Director of Marketing & Communications, Channelinsight

We all know that partner data collection is the foundation of an effective Channel Data Management (CDM) program. And some times collecting accurate and timely data from your partners can be difficult to accomplish. But without complete and accurate data, ...

WEBINAR: Demand Generation: Provide New Content That Enables Channel Partners To Drive Sales

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Jon Whitlock, Director, Channel Marketing, North America, Kaspersky Lab

www.kaspersky.com

Listen to the recorded webinar by Jon Whitlock, former Vice President Channel Solutions, Brainshark & Martha Stuart, Director, North America Marketing at Sophos, describes how Sophos supports its partners demand generation and communications efforts with ...

WEBINAR: Joint Campaign Planning How do you make it Effective for You and Your Partners

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Nick Eades, Marketing Director/CMO, Autologic Diagnostics

www.autologic-diagnostics.com

View the WEBINAR: Joint Campaign Planning How do You make it Effective for You and Your Partners by Nick Eades former CMO at Psion. Nick gives us he's views on the inglorious seven reasons why most joint campaigns are ineffective and then takes you thr ...

PRESENTATION: Selling Value to Strategic Accounts

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Axel Haentjens, Vice President of Marketing, Brand and External Communications, Orange Business Services

www.orange.com

Access the webinar recording where Axel outlines how Orange Business Services are segmenting their global MNC customer base. He will also explore how they are building their account strategy with global sales management and global teaming, and eventual ...

WEBINAR: Top 10 Tips for the Most Effective Incentives in 2015

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Theresa Wabler, VP, Global Marketing, Blackhawk Engagement Solutions

www.bhengagement.com/services/channel/

Looking for ways to make your channel incentive budget work harder and smarter in 2015? Standard sales SPIF programs aren’t working. Blackhawk Engagement Solutions has research-based insights into the best ways to drive pre-sales, sales and post-sales beh ...

PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

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Craig DeWolf, Vice President Sales and Marketing EMEA, hawkeye Channel

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

e-BOOK: Learn Best Practices for Channel Data Management

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Renee Real, Director of Marketing & Communications, Channelinsight

www.channelinsight.com

This 42-page eBook covers Best Practices for Channel Data Management. It offers practical recommendations for dealing with channel data and channel partners to help you grow your channel. Read the eBook & you’ll learn: What is Channel Data Managemen ...

WHITEPAPER: Accelerating Revenue through Channels: Eight Best Practices

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Jennifer Hartwell, Product Marketing Manager, Revitas Inc

For organizations that sell products through diverse, multi-level sales channels, being best-in-class in channel operations and channel sales effectiveness is an imperative business priority. Driving sales revenue while attracting the top-performing chann ...

PRESENTATION: Social Media - A Reality Check

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Claire Macland, Head of EMEA Marketing, Avaya

Executive Summary New communication technologies are changing the way vendors can interact with resellers and as a result have created new methods for engaging partners such as blogs, wikis, videos, virtual worlds and social networking, such as Twitter ...

WEBINAR: Get Industry Insights to Solving the Biggest Channel Data Management Challenges

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Jeremy Miller, Former Senior Director of Product Management and Marketing, Channelinsight

channelinsight.com

This 45-minute webinar presented the high-level benchmark results of the Channel Data Management survey recently conducted by Baptie & Associates & Channelinsight. The survey focused on the importance of having access to timely and accurate channel data i ...