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Job Title: Marketing

WEBINAR: Effective Partner Engagement: The Top Channel Incentive Pitfalls and How to Avoid Them

Chris Becwar, ,

www.revitasinc.com

Every year, good partners are getting harder to find, attract, and retain. So incentives are playing an increasingly important role. But rather than simply throwing larger sums of incentive money at partners, savvy channel leaders are discovering that the ...

WEBINAR: 5 Steps to Turn Partners from Marketing Skeptics to Marketing Evangelists

Patrick van Boom, ,

tiekinetix.com

No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

Category:Marketing
WHITEPAPER: A Beginner's Guide to Partner Marketing with Content Syndication

Patrick van Boom, ,

tiekinetix.com

This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.

Category:Marketing
CHEATSHEET: Social Media

Sarah Foulkes, , ,

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Category:Marketing
Telephone1 800 981 9154
WEBINAR: Creating Channel Incentive Programs that Drive Performance and Increase Loyalty

Jennifer Hartwell, ,

www.revitasinc.com

As many channel-driven companies are planning for significant increases in channel revenue over the next year, the market for top-performing partners is becoming increasingly competitive. Channel incentive programs are a key component to building succe ...

Category:Webinars
WEBINAR: Overcoming the Channel Paradox - Eight Best Practices for Revenue Acceleration in the Channel

Jennifer Hartwell, ,

Channel teams are caught between the need to grow significant revenue through channel and a number of paradoxical factors that make it difficult for success. Highly skilled channel partners are typically less engaged and loyal than ever before, and a lack ...

Category:Webinars
WHITEPAPER: Incentives in the New Channel

Tina Lauzon, ,

www.hawkeyechannel.com/‎

This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...

e-BOOK: Part 2 - Through-Partner Marketing

Tina Lauzon, ,

www.hawkeyechannel.com

It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...

Category:Marketing
PRESENTATION: Best Practice on Global Programs

Maurizio Capuzzo, ,

www.polycom.com

In these webinar presentation slides, Maurizio Capuzzo, former Vice President Global Channel Strategy & Programs at Avaya, discusses the in's and out's of developing and implementing global channel strategies and make them work effectively in Europe.

WEBINAR: Top 10 Tips for the Most Effective Incentives in 2015

Theresa Wabler, ,

www.bhengagement.com/services/channel/

Looking for ways to make your channel incentive budget work harder and smarter in 2015? Standard sales SPIF programs aren’t working. Blackhawk Engagement Solutions has research-based insights into the best ways to drive pre-sales, sales and post-sales beh ...

WEBINAR: Demand Generation: Provide New Content That Enables Channel Partners To Drive Sales

Jon Whitlock, ,

www.kaspersky.com

Listen to the recorded webinar by Jon Whitlock, former Vice President Channel Solutions, Brainshark & Martha Stuart, Director, North America Marketing at Sophos, describes how Sophos supports its partners demand generation and communications efforts with ...

Category:Channel Sales
Telephone866-328-5700
WHITEPAPER: Accelerating Revenue through Channels: Eight Best Practices

Jennifer Hartwell, ,

For organizations that sell products through diverse, multi-level sales channels, being best-in-class in channel operations and channel sales effectiveness is an imperative business priority. Driving sales revenue while attracting the top-performing chann ...

WEBINAR: Get Industry Insights to Solving the Biggest Channel Data Management Challenges

Jeremy Miller, ,

channelinsight.com

This 45-minute webinar presented the high-level benchmark results of the Channel Data Management survey recently conducted by Baptie & Associates & Channelinsight. The survey focused on the importance of having access to timely and accurate channel data i ...

WHITEPAPER: How to Get Channel Partners to Submit Their Data

Renee Real, ,

We all know that partner data collection is the foundation of an effective Channel Data Management (CDM) program. And some times collecting accurate and timely data from your partners can be difficult to accomplish. But without complete and accurate data, ...

PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

Craig DeWolf, ,

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

PRESENTATION: Selling Value to Strategic Accounts

Axel Haentjens, ,

www.orange.com

Access the webinar recording where Axel outlines how Orange Business Services are segmenting their global MNC customer base. He will also explore how they are building their account strategy with global sales management and global teaming, and eventual ...

Category:Channel Sales
Telephone0033 1 55 54 95 68
PRESENTATION: The Data Driven Organization: Your MDF Program

Vaughn Aust, ,

www.hawkeyechannel.com/‎

Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

WHITEPAPER: The Voice of the Partner: What Incentive Programs do They Really Want?

Jennifer Hartwell, ,

www.revitasinc.com

Featuring highlights from a primary research study performed by the Channel Focus Community on behalf of Revitas, this white paper explores the needs and desires of different types of channel programs from the voice of partners. It also then contrasts the ...

WHITEPAPER: Create Loyalty in a Cloud-Based Market

Theresa Wabler, ,

www.bhengagement.com/services/channel/

The reseller market is shrinking. Traditional VARs are consolidating and born-in-the-cloud resellers are starting to make their mark. Increased competition is emerging from many directions, including telcos and new cloud technology vendors. So what’s a ch ...