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Job Title: Marketing

Jennifer Hartwell, Product Marketing Manager, Revitas Inc.
How does your incentive program strategy hold up in today's competitive channel climate? This eBook explores the top four challenges of channel management and introduces strategies for building more effective incentive programs to engage your partners and ...
WEBINAR: Effective Partner Engagement: The Top Channel Incentive Pitfalls and How to Avoid Them






Chris Becwar, Director of Product Marketing, Revitas, Inc.
Every year, good partners are getting harder to find, attract, and retain. So incentives are playing an increasingly important role. But rather than simply throwing larger sums of incentive money at partners, savvy channel leaders are discovering that the ...

Patrick van Boom, Chief Marketing Officer, TIE Kinetix
No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

Patrick van Boom, Chief Marketing Officer, TIE Kinetix
This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.

Sarah Foulkes, Digital Marketing Manager, hawkeye Channel, USA
Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Jennifer Hartwell, Product Marketing Manager, Revitas, Inc.
As many channel-driven companies are planning for significant increases in channel revenue over the next year, the market for top-performing partners is becoming increasingly competitive. Channel incentive programs are a key component to building succe ...

Tina Lauzon, Former Vice President, Marketing, hawkeye Channel
This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...
WEBINAR: Overcoming the Channel Paradox - Eight Best Practices for Revenue Acceleration in the Channel






Jennifer Hartwell, Product Marketing Manager, Revitas Inc
Channel teams are caught between the need to grow significant revenue through channel and a number of paradoxical factors that make it difficult for success. Highly skilled channel partners are typically less engaged and loyal than ever before, and a lack ...

Tina Lauzon, VP Marketing, hawkeye
It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...

Maurizio Capuzzo, Vice President Americas Marketing, Polycom
In these webinar presentation slides, Maurizio Capuzzo, former Vice President Global Channel Strategy & Programs at Avaya, discusses the in's and out's of developing and implementing global channel strategies and make them work effectively in Europe.

Theresa Wabler, VP, Global Marketing, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
Looking for ways to make your channel incentive budget work harder and smarter in 2015? Standard sales SPIF programs aren’t working. Blackhawk Engagement Solutions has research-based insights into the best ways to drive pre-sales, sales and post-sales beh ...
WEBINAR: Demand Generation: Provide New Content That Enables Channel Partners To Drive Sales






Jon Whitlock, Director, Channel Marketing, North America, Kaspersky Lab
Listen to the recorded webinar by Jon Whitlock, former Vice President Channel Solutions, Brainshark & Martha Stuart, Director, North America Marketing at Sophos, describes how Sophos supports its partners demand generation and communications efforts with ...

Renee Real, Director of Marketing & Communications, Channelinsight
We all know that partner data collection is the foundation of an effective Channel Data Management (CDM) program. And some times collecting accurate and timely data from your partners can be difficult to accomplish. But without complete and accurate data, ...

Jennifer Hartwell, Product Marketing Manager, Revitas Inc
For organizations that sell products through diverse, multi-level sales channels, being best-in-class in channel operations and channel sales effectiveness is an imperative business priority. Driving sales revenue while attracting the top-performing chann ...

Craig DeWolf, Vice President Sales and Marketing EMEA, hawkeye Channel
Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

Axel Haentjens, Vice President of Marketing, Brand and External Communications, Orange Business Services
Access the webinar recording where Axel outlines how Orange Business Services are segmenting their global MNC customer base. He will also explore how they are building their account strategy with global sales management and global teaming, and eventual ...

Nick Eades, Marketing Director/CMO, Autologic Diagnostics
View the WEBINAR: Joint Campaign Planning How do You make it Effective for You and Your Partners by Nick Eades former CMO at Psion. Nick gives us he's views on the inglorious seven reasons why most joint campaigns are ineffective and then takes you thr ...

Renee Real, Director of Marketing & Communications, Channelinsight
This 42-page eBook covers Best Practices for Channel Data Management. It offers practical recommendations for dealing with channel data and channel partners to help you grow your channel. Read the eBook & you’ll learn: What is Channel Data Managemen ...

Jeremy Miller, Former Senior Director of Product Management and Marketing, Channelinsight
This 45-minute webinar presented the high-level benchmark results of the Channel Data Management survey recently conducted by Baptie & Associates & Channelinsight. The survey focused on the importance of having access to timely and accurate channel data i ...

Vaughn Aust, Former VP, Marketing and Client Solutions, hawkeye Channel
Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...