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Company: BCA

Bruce Cummings, ,

Bruce Cummings presenting a workshop on "Channel Mapping: How to use your precious marketing dollars more effectively." This 1 hour webinar will provide you with a powerful but easy to use process that so you can determine how your products fit with servi ...

Category:Webinars
WHITEPAPER: Partner Segmentation and Forecasting

Bruce Cummings, ,

Read this mini white paper by Bruce Cummings on the best practices of ranking and prioritizing your channel partners.

WHITEPAPER: Mapping your Channel strategy

Bruce Cummings, ,

Executive Summary Successful Sales and Marketing through indirect channels requires a clear understanding of user purchasing behavior and its interaction with channel business models for each product in each market. Strategic Channel Mapping is a simpl ...