Total Members: 7693
Company: Hawkeye Channel

Sarah Foulkes, Digital Marketing Manager, hawkeye Channel, USA
Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Tina Lauzon, Former Vice President, Marketing, hawkeye Channel
This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...
WEBINAR: From “First Date” to Engagement: Partner Profiling and Onboarding for Today’s Channel






William Gilsing, VP Global Channel Strategy, hawkeye Channel
Are you having a lot of first dates with prospective partners lately? New partners are critical for growing business and extending your market reach – learn how to profile and onboard partners who will move from that first “date” to full “engagement” wit ...

William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
Why is partner profiling important? The emergence of Cloud-based solutions and recurring revenue models has altered partners’ business models and what it takes for them to be successful. Now more than ever you’ll find it imperative to employ a best-in- ...

William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...

Craig DeWolf, Vice President Sales and Marketing EMEA, hawkeye Channel
Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

Vaughn Aust, Former VP, Marketing and Client Solutions, hawkeye Channel
Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
This hawkeye whitepaper will help you get your ducks aligned for 2013. We’ll talk about the role of channel performance in building a healthy channel ecosystem for your company and we’ll provide some examples of insights you can gain when using sophistica ...

Vaughn Aust, Former VP, Product, hawkeye Channel
Download the whitepaper on The Date Driven Organization: Your MDF Program Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, former VP Client Solutions at haw ...

William Gilsing, VP Global Channel Strategy, hawkeye Channel
Many things keep CEOs, CFOs and Channel Chiefs up at night. At the top of that list is whether the millions of dollars they invest in channel recruitment, partner enablement and channel management positively impact indirect sales growth and profitability. ...

Claudio Ayub, vp – chief channel strategist, hawkeye Channel
Do you have a strategy to help your channel evolve for new challenges in an increasingly Cloud-based industry ecosystem? Are your Channel Partners confused or unclear about how the Cloud impacts their relationship with you and their business? Gartner est ...

William Gilsing, VP of Channel Strategy, hawkeye Channel
Current economic news has everyone – from consumers to businesses – concerned and wondering, if a worldwide economic recession is already here, how long it will last and how it will affect them. The channel is no different and articles abound right now wi ...

William Gilsing, Vice President, Global Channel Strategies, Hawkeye Channel
Listen to a recorded webinar, given by William Gilsing, Vice President, Global Channel Strategies, hawkeye Channel, on how to ensure your company harnesses the power of MDF/co-op to its full advantage.

Andy Wright, Former CEO, hawkeye Channel
Increasing sales through your channel is imperative—so, how can you make sure you succeed? Data analytics are the key—they can help you determine if your channel programs are working, or missing the mark. But often people confuse analytics with metrics ...

William Gilsing, VP of Channel Strategy, hawkeye Channel
Access the exclusive benchmark results and recording only available for Channel Focus Community members. The Channel Focus Community and hawkeye Channel have conducted an exclusive benchmark study to help you better understand channel priorities under ...

William Gilsing, VP of Channel Strategy, Hawkeye Channel
Access the presentation by William Gilsing, Vice President, Global Channel Strategies, hawkeye Channel where he shares best practices in increasing ROI through segmentation of your partner base.

hawkeye Channel, hawkeye Channel
Deal registration programs were introduced by technology vendors to their channel partners almost a decade ago to reduce channel conflict while gaining early visibility into the sales pipeline. Other objectives included mitigating partner margin erosio ...

William Gilsing, VP of Channel Strategy, hawkeye Channel
If you’re a channel sales or marketing manager, you’re tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners. By effectively enabling your partners, you have the potential to transform your ...
WHITEPAPER: Training Your Coaches: Core Knowledge and Skills Training for Channel Account Managers






William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...