Total Members: 12929
Company: Mindmatrix
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The new buyer’s journey has drastically changed B2B marketing and sales. Partner marketing strategies have to evolve to achieve partner marketing success. Our whitepaper discusses the changed role vendors have to play to help channel partners succeed in t ...
Category:Documents / Resources
The notorious 80/20 rule applies to the channel sales model, where vendors find that 80% of their business comes from 20% of their partners. Despite their best efforts, vendors struggle to engage their partners across the spectrum. This whitepaper takes a ...
Category:Documents / Resources
At the start of a strong partner-vendor relationship, is partner engagement, keeping your partners engaged with your brand, getting them to share your enthusiasm and vision, and having them committed to selling your product or service. However, partner en ...
Category:Metrics and Measurement
Vendors pump in thousands of dollars into technology, processes, and strategies to boost partner engagement and adoption rates. However, not all efforts are successful. This whitepaper examines the reasons for the disconnect between vendors and their part ...
Category:Channel Strategy