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Company: Mindmatrix

Whitepaper: Aligning Your Partner Marketing to the New Buyer's Journey

The new buyer’s journey has drastically changed B2B marketing and sales. Partner marketing strategies have to evolve to achieve partner marketing success. Our whitepaper discusses the changed role vendors have to play to help channel partners succeed in t ...

Whitepaper: Channel Marketing Concierge: A Must-Have for Channel Success

The notorious 80/20 rule applies to the channel sales model, where vendors find that 80% of their business comes from 20% of their partners. Despite their best efforts, vendors struggle to engage their partners across the spectrum. This whitepaper takes a ...

Whitepaper: The Ultimate Blueprint to Channel Partner Engagement

At the start of a strong partner-vendor relationship, is partner engagement, keeping your partners engaged with your brand, getting them to share your enthusiasm and vision, and having them committed to selling your product or service. However, partner en ...