Total Members: 8738
Company: hawkeye
Results 1 - 20 of 37
Tina Lauzon, Former Vice President, Marketing, hawkeye Channel
This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...
Category:Co-op MDF and Incentives
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Sarah Foulkes, Digital Marketing Manager, hawkeye Channel, USA
Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...
Category:Marketing
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WEBINAR: From “First Date” to Engagement: Partner Profiling and Onboarding for Today’s Channel
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William Gilsing, VP Global Channel Strategy, hawkeye Channel
Are you having a lot of first dates with prospective partners lately? New partners are critical for growing business and extending your market reach – learn how to profile and onboard partners who will move from that first “date” to full “engagement” wit ...
Category:Channel Sales
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Tina Lauzon, VP Marketing, hawkeye
It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...
Category:Marketing
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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
Why is partner profiling important? The emergence of Cloud-based solutions and recurring revenue models has altered partners’ business models and what it takes for them to be successful. Now more than ever you’ll find it imperative to employ a best-in- ...
Category:Research
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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...
Category:Documents / Resources
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Craig DeWolf, Vice President Sales and Marketing EMEA, hawkeye Channel
Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...
Category:Documents / Resources
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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...
Category:Managing your CAM team
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Vaughn Aust, Former VP, Marketing and Client Solutions, hawkeye Channel
Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...
Category:Co-op MDF and Incentives
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William Gilsing, VP Global Channel Strategy, HawkeyeChannel, USA
Planning your 2011 Channel investments? Find out what other vendors are doing. At the end of 2008, vendors anticipated headcount decreases and only moderate increases in channel investment in a few areas: opportunity registration, partner communicatio ...
Category:Research
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Vaughn Aust, Former VP, Product, hawkeye Channel
Download the whitepaper on The Date Driven Organization: Your MDF Program Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, former VP Client Solutions at haw ...
Category:Co-op MDF and Incentives
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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
This hawkeye whitepaper will help you get your ducks aligned for 2013. We’ll talk about the role of channel performance in building a healthy channel ecosystem for your company and we’ll provide some examples of insights you can gain when using sophistica ...
Category:Documents / Resources
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William Gilsing, VP Global Channel Strategy, hawkeye Channel
Many things keep CEOs, CFOs and Channel Chiefs up at night. At the top of that list is whether the millions of dollars they invest in channel recruitment, partner enablement and channel management positively impact indirect sales growth and profitability. ...
Category:Marketing
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Andy Wright, Former CEO, hawkeye Channel
Increasing sales through your channel is imperative—so, how can you make sure you succeed? Data analytics are the key—they can help you determine if your channel programs are working, or missing the mark. But often people confuse analytics with metrics ...
Category:Channel Programs & Training
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Claudio Ayub, vp – chief channel strategist, hawkeye Channel
Do you have a strategy to help your channel evolve for new challenges in an increasingly Cloud-based industry ecosystem? Are your Channel Partners confused or unclear about how the Cloud impacts their relationship with you and their business? Gartner est ...
Category:Cloud Computing
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Claudio Ayub, Chief loyalty strategist, HawkeyeChannel, USA
Rewards programs….every Vendor has them and every channel chief knows the challenges in putting together a single rewards program that works in a variety of regions. The complexities of crafting a single rewards solution quickly become evident during the ...
Category:Managing your CAM team
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William Gilsing, VP of Channel Strategy, hawkeye Channel
Current economic news has everyone – from consumers to businesses – concerned and wondering, if a worldwide economic recession is already here, how long it will last and how it will affect them. The channel is no different and articles abound right now wi ...
Category:Channel Strategy
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William Gilsing, Vice President, Global Channel Strategies, Hawkeye Channel
Listen to a recorded webinar, given by William Gilsing, Vice President, Global Channel Strategies, hawkeye Channel, on how to ensure your company harnesses the power of MDF/co-op to its full advantage.
Category:Webinars
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Vaughn Aust, VP, Product, hawkeye
Executive Summary Many hardware and software manufacturers offer Market Development Funds (MDF) to their partners, but by some estimates, as much as 50% of all potential funds go unused. Three out of four leading partner programs today offer MDF to t ...
Category:Co-op MDF and Incentives
William Gilsing, VP of Channel Strategy, hawkeye Channel
Access the exclusive benchmark results and recording only available for Channel Focus Community members. The Channel Focus Community and hawkeye Channel have conducted an exclusive benchmark study to help you better understand channel priorities under ...
Category:Metrics and Measurement
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