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Tags: Channel

WEBINAR: Top 10 Tips for the Most Effective Incentives in 2015

Theresa Wabler, ,

www.bhengagement.com/services/channel/

Looking for ways to make your channel incentive budget work harder and smarter in 2015? Standard sales SPIF programs aren’t working. Blackhawk Engagement Solutions has research-based insights into the best ways to drive pre-sales, sales and post-sales beh ...

WEBINAR: MDF and Co-Op: A Results Based Guide To What Works

Tony White, ,

www.birchworldwide.com

Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...

Telephone+44 118 912 1200
WHITEPAPER: Closed Loop Reporting: Tracking and Measuring Results to Prove Return on Investment in Marketing Campaigns

Michael Kelly, ,

www.tslchannels.com

Every B2B company is looking for ways to improve their conversions. In the case of marketing and sales, knowledge is power, and a closed loop reporting process can help companies understand their current performance, plan future goals, and track progress ...

Telephone+353 5991 36700
WEBINAR: Demand Generation: Provide New Content That Enables Channel Partners To Drive Sales

Jon Whitlock, ,

www.kaspersky.com

Listen to the recorded webinar by Jon Whitlock, former Vice President Channel Solutions, Brainshark & Martha Stuart, Director, North America Marketing at Sophos, describes how Sophos supports its partners demand generation and communications efforts with ...

Category:Channel Sales
Telephone866-328-5700
WHITEPAPER: From a Whisper to a Scream: Marketing 2.0

Sandy Carter, , ,

www.ibm.com

This white paper by Sandy Carter shares lessons learned by IBM on social media marketing and covers an IBM approach to adding social media into its marketing mix. It explains and emphasises that the philosophy on social media is that the best use is to mi ...

Category:Markets
WHITEPAPER: Best Practices in Partner Rewards

William Gilsing, , ,

www.hawkeyechannel.com

With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...

WHITEPAPER: How to Get Channel Partners to Submit Their Data

Renee Real, ,

We all know that partner data collection is the foundation of an effective Channel Data Management (CDM) program. And some times collecting accurate and timely data from your partners can be difficult to accomplish. But without complete and accurate data, ...

WEBINAR: Making your Partners’ Lives Easier

Jeremy Butt, ,

www.westcongroup.com

A sale to your channel partners often starts or is influenced by customer service. And some estimates put the cost for acquiring new customers at 6 or 7 times that of retaining existing ones. For many vendors, improving customer retention by just 5% can p ...

Category:Channel Sales
WEBINAR: Boosting Partner Sales Performance: Aligning Enablement with Demand Generation

Laz Gonzalez, ,

www.siriusdecisions.com

According to Sirius Decisions research, only 15-20% of your total partners are engaging with their suppliers at any given point in time. So, how can you significantly expect to grow demand and move leads to deals? Bridging the widening gap between p ...

Category:Channel Sales
e-BOOK: Learn Best Practices for Channel Data Management

Renee Real, ,

www.channelinsight.com

This 42-page eBook covers Best Practices for Channel Data Management. It offers practical recommendations for dealing with channel data and channel partners to help you grow your channel. Read the eBook & you’ll learn: What is Channel Data Managemen ...

WHITEPAPER: Measuring the ROI of Marketing Campaigns

Michael Kelly, , ,

www.tslmarketing.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

Craig DeWolf, ,

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

WEBINAR: Get Industry Insights to Solving the Biggest Channel Data Management Challenges

Jeremy Miller, ,

channelinsight.com

This 45-minute webinar presented the high-level benchmark results of the Channel Data Management survey recently conducted by Baptie & Associates & Channelinsight. The survey focused on the importance of having access to timely and accurate channel data i ...

WHITEPAPER: Penetrating New Markets

Sandy Carter, , ,

www.ibm.com/us/en/

Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the ...

Category:Marketing
PRESENTATION: Selling Value to Strategic Accounts

Axel Haentjens, ,

www.orange.com

Access the webinar recording where Axel outlines how Orange Business Services are segmenting their global MNC customer base. He will also explore how they are building their account strategy with global sales management and global teaming, and eventual ...

Category:Channel Sales
Telephone0033 1 55 54 95 68
PRESENTATION: Training Your Coaches: Getting the Most from your CAMs

William Gilsing, , ,

www.hawkeyechannel.com

Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

WHITEPAPER: Best Practices in Developing Accountable Channel Marketing Programs

Michael Kelly, ,

www.tslchannels.com

There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...

PRESENTATION: Brand Integrity

Lawrence Hurst, ,

www.intel.com

Access the presentation given by Lonnie Hurst, Corporate Product Anti-Fraud Protection Manager, Intel, where he discusses some best practice in ensuring your company has an effective brand protection strategy in place, and how this can increase your globa ...

Category:Marketing
PRESENTATION: Getting the most out of your Channel Marketing Investments

Tony White, ,

www.birchworldwide.com

What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successf ...

Category:Marketing
Telephone+44 118 912 1200
PRESENTATION: "Socially" Empower your Channel Partners

Olivier Choron, ,

www.purechannelapps.com

With social media now strongly implanted in B2B environments across the globe, vendors and marketers need to re-assess their existing (or lack of) social media strategy. Using Twitter, Facebook and LinkedIn to reach out to new and existing partners may ...