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Tags: Birch Worldwide
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Tony White, Managing Director, Birch Worldwide, UK
Birch Worldwide specialized channel marketing services and operations organization faced a serious challenge with one of their clients: They needed to double the benefit generation of the client’s top program, with evidence to back up those results, on a ...
Category:Channel Programs & Training
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Tony White, Managing Director, Birch Worldwide
Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...
Category:Co-op MDF and Incentives
Telephone+44 118 912 1200
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Tony White, Managing Director, Birch Worldwide
What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successf ...
Category:Marketing
Telephone+44 118 912 1200
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Tony White, Managing Director, Birch Worldwide
The business of selling through channels is enormously complex. Companies have different cultures, different partner types and tiers, and different product groups. Effective MDF and Co-op programs have an important role to play in making it work. This ...
Category:Channel Programs & Training
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WEBINAR: What are the biggest challenges and struggles Partners encounter when working with their vendor?
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Bill Kelly, U.S. Managing Director & Global Sales, Birch Worldwide, United Kingdom
Partner Helpdesks are no longer the call centers of the past. While Helpdesk services continue to be tactical by nature their strategic values is rising. As the “front door” to the vendor, the Helpdesk is the first point of contact with its Partners. This ...
Category:Channel Programs & Training
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