Total Members: 12594
Tags: Channel Marketing
Results 1 - 20 of 39
Patrick van Boom, Chief Marketing Officer, TIE Kinetix
No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...
Category:Marketing
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Patrick van Boom, Chief Marketing Officer, TIE Kinetix
This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.
Category:Marketing
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Olivier Choron
Looking for some resolutions to your top channel marketing challenges, but don’t know who to ask? Here’s your chance to ask the questions you really need answering… During this webinar, five industry channel marketing experts from the US and EMEA will ...
Category:Marketing
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Sarah Foulkes, Digital Marketing Manager, hawkeye Channel, USA
Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...
Category:Marketing
Telephone1 800 981 9154
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Jon Whitlock, Director, Channel Marketing, North America, Kaspersky Lab
Looking for better ways to enable your channel in 2012? Partners and salespeople are busier and more mobile than ever. They expect to have the right information “in the moment” wherever they are – on the road, via smartphones and mobile devices. Learn ...
Category:Webinars
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Michael Kelly, Co-Founder, Head of EMEA, TSL Channel Marketing
Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...
Category:Co-op MDF and Incentives
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Tony White, Managing Director, Birch Worldwide, UK
Birch Worldwide specialized channel marketing services and operations organization faced a serious challenge with one of their clients: They needed to double the benefit generation of the client’s top program, with evidence to back up those results, on a ...
Category:Channel Programs & Training
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PRESENTATION: (Best) Practice Makes Perfect - A Five Point Checklist for Channel Marketing Success
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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, n ...
Category:Marketing
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Tina Lauzon, VP Marketing, hawkeye
It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...
Category:Marketing
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Tony White, Managing Director, Birch Worldwide
Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...
Category:Co-op MDF and Incentives
Telephone+44 118 912 1200
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WHITEPAPER: Closed Loop Reporting: Tracking and Measuring Results to Prove Return on Investment in Marketing Campaigns
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Michael Kelly, Founder and Managing Director, TSL Channel Marketing
Every B2B company is looking for ways to improve their conversions. In the case of marketing and sales, knowledge is power, and a closed loop reporting process can help companies understand their current performance, plan future goals, and track progress ...
Category:Metrics and Measurement
Telephone+353 5991 36700
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Sandy Carter, General Manager, IBM Ecosystems and Social Business, USA
This white paper by Sandy Carter shares lessons learned by IBM on social media marketing and covers an IBM approach to adding social media into its marketing mix. It explains and emphasises that the philosophy on social media is that the best use is to mi ...
Category:Markets
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Tony White, Managing Director, Birch Worldwide
What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successf ...
Category:Marketing
Telephone+44 118 912 1200
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Michael Kelly, Founder and Managing Director, TSL Channel Marketing
There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...
Category:Documents / Resources
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Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism, IBM, USA
Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the ...
Category:Marketing
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Lawrence Hurst, Corporate Product Fraud Protection Manag, INTEL
Access the presentation given by Lonnie Hurst, Corporate Product Anti-Fraud Protection Manager, Intel, where he discusses some best practice in ensuring your company has an effective brand protection strategy in place, and how this can increase your globa ...
Category:Marketing
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Claire Macland, Head of EMEA Marketing, Avaya
Executive Summary New communication technologies are changing the way vendors can interact with resellers and as a result have created new methods for engaging partners such as blogs, wikis, videos, virtual worlds and social networking, such as Twitter ...
Category:Marketing
Telephone+44 (0)1483 308892
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Michael Kelly, Founder and Managing Director, TSL Channel Marketing, USA
In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...
Category:Metrics and Measurement
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Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism, IBM
Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other – and how they interact with companies like yours! There are lots of “gurus” talking ...
Category:Marketing
TagsChannel marketing, social media, IBM
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hawkeye Channel
The recession is receding and industry pundits are busy wrangling forecasts for 2011 as technology companies begin to ramp up for increased revenues. As you finalize 2011 budgets, hawkeye Channel and Baptie offer insights from a channel investment surv ...
Category:Marketing
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