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Sandy Carter, General Manager, IBM Ecosystems and Social Business, USA
This white paper by Sandy Carter shares lessons learned by IBM on social media marketing and covers an IBM approach to adding social media into its marketing mix. It explains and emphasises that the philosophy on social media is that the best use is to mi ...
Category:Markets
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Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism, IBM, USA
Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the ...
Category:Marketing
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Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism, IBM
Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other – and how they interact with companies like yours! There are lots of “gurus” talking ...
Category:Marketing
TagsChannel marketing, social media, IBM
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