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WHITEPAPER: Partner Relationship Management (PRM) Beyond the Portal: Creating Advantage by Leveraging Partner Individuality

Olivier Choron, ,

www.purechannelapps.com

Executive Summary The mechanics sound simple - build an effective channel by creating a tiered group of selected partners to deliver your objectives.The reality, seen by many vendors as a disadvantage, is that partners are not an homogenous mass, ready ...

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