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Vendors recognize the value and necessity of channel partners as their scalable go to the market mechanism. Channel partners provide the means to sell products deep into markets that vendors do not have the ability or resources to reach. But channel part ...
Category:Webinars
The challenge with through-channel demand generation is that it hasn’t evolved in over a decade. You spend millions on platforms, content, and resources that your channels simply don’t use... Click the link on the right to learn more
Category:Marketing
Are you up to date on the latest channel incentive tools and best practices? Today's digital transformation is in full swing with new channel strategies and technology available that help brands and their partners drive business objectives and improve ROI ...
Category:Channel Programs & Training
Making global payments to partners can be challenging, but they are what keep incentive, rebate, and royalty programs running in an international economy. Clients need a smart, reliable service capable of handling the complexities inherent to the payment ...
Category:Documents / Resources
Vendors pump in thousands of dollars into technology, processes, and strategies to boost partner engagement and adoption rates. However, not all efforts are successful. This whitepaper examines the reasons for the disconnect between vendors and their part ...
Category:Channel Strategy
go.360insights.com/MDF-CO-OP-channelincentives-ebook
To establish successful market development efforts with your channel partners, a solid foundation based on key principles that are addressed annually, is required. But how do you this? Is there a science behind creating effective incentive programs that u ...
Category:Co-op MDF and Incentives
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Creating and launching an effective channel strategy is one of the hardest challenges channel strategist face today. The emergence of cloud-based solutions and recurring revenue models have redefined how partners can succeed, and as a result, they have ...
Category:Documents / Resources
Everyone loves rebates, but, be honest, is this incentive still working for you? Rebate program best practices have changed as the channel adapts to the digital transformation. This guide will walk you through nine updates you can make that will get your ...
Category:Documents / Resources
International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council ...
Category:Documents / Resources
At the start of a strong partner-vendor relationship, is partner engagement, keeping your partners engaged with your brand, getting them to share your enthusiasm and vision, and having them committed to selling your product or service. However, partner en ...
Category:Metrics and Measurement
Is anyone truly happy with their partner marketing program? The honest answer is no! There are a myriad of reasons for this, they run from program design through execution, partner incentivization, training and more. In this fascinating webinar we’ve ...
Category:Webinars
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Is your partner rewards program working smart enough? Many programs fail to achieve higher partner engagement and performance because of the assumption that a one-size-fits all approach is sufficient. In this eBook, you’ll learn how a well thought-out, ...
Category:Channel Strategy
When building and refining a channel program the most important thing to remember is that it cannot be done overnight. In this eBook Zift Solutions shares key lessons that you can turn into actionable steps to improve your channel program. Download to lea ...
Category:Channel Programs & Training
The notorious 80/20 rule applies to the channel sales model, where vendors find that 80% of their business comes from 20% of their partners. Despite their best efforts, vendors struggle to engage their partners across the spectrum. This whitepaper takes a ...
Category:Documents / Resources
Channel organizations have been slow to adopt the use of business intelligence and analytics tools to drive decision making regarding channel investments. Effective execution of channel programs require robust capabilities in channel analytics to measu ...
Category:Channel Sales
The new buyer’s journey has drastically changed B2B marketing and sales. Partner marketing strategies have to evolve to achieve partner marketing success. Our whitepaper discusses the changed role vendors have to play to help channel partners succeed in t ...
Category:Documents / Resources
In this guide, we have considered the benefits of building an incentive program to motivate not only your individual salespeople but your partner organizations at a macro level, to engage with you further. We’ve learned how to effectively calculate the ...
Category:Documents / Resources
eBook: Launch Communication Plan - A Guide and Template to Provide Effective Communication for a Successful Launch
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This eBook complements the Launch Communication Plan template by showing you how to: 1 PLAN EFFECTIVE COMMUNICATION FOR YOUR LAUNCH. 2 EDUCATE AND MOTIVATE AUDIENCES ABOUT HOW YOUR PLATFORM HELPS THEM. 3 COMMUNICATE SHORTLY BEFORE LAUNCH AND THE DAY ...
Category:Channel Programs & Training
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This eBook reviews methodologies and defines best practices for the components of CDM and data governance.
Category:Channel Sales
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eBook: The Definitive Guide for New Channel Chiefs: How to Exceed Everyone's Expectations in 180 Days
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With more than 75 percent of corporate revenue running through indirect channels,* and with an enterprise sales talent shortage causing 75 percent of companies to struggle to meet revenue goals,** the channel has never been a hotter path to market. The ba ...
Category:Channel Programs & Training
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