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Job Title: Director

WEBINAR: Effective Partner Engagement: The Top Channel Incentive Pitfalls and How to Avoid Them

Chris Becwar, ,

www.revitasinc.com

Every year, good partners are getting harder to find, attract, and retain. So incentives are playing an increasingly important role. But rather than simply throwing larger sums of incentive money at partners, savvy channel leaders are discovering that the ...

WEBINAR: Five Ways to Jumpstart Your 2012 Partner Programs

Jon Whitlock, ,

www.kaspersky.com

Looking for better ways to enable your channel in 2012? Partners and salespeople are busier and more mobile than ever. They expect to have the right information “in the moment” wherever they are – on the road, via smartphones and mobile devices. Learn ...

Category:Webinars

Tony Clarke, ,

Executive Summary Airlines have been using points-based programs to encourage certain kinds of buying behaviour, target specific customers and collect data since the 1980s. Several IT companies are starting to use similar programs to encourage their ...

WHITEPAPER: Getting the most out of your Channel Marketing Investments

Tony White, , ,

www.birchworldwide.com

Birch Worldwide specialized channel marketing services and operations organization faced a serious challenge with one of their clients: They needed to double the benefit generation of the client’s top program, with evidence to back up those results, on a ...

WEBINAR: MDF and Co-Op: A Results Based Guide To What Works

Tony White, ,

www.birchworldwide.com

Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...

Telephone+44 118 912 1200
WHITEPAPER: Closed Loop Reporting: Tracking and Measuring Results to Prove Return on Investment in Marketing Campaigns

Michael Kelly, ,

www.tslchannels.com

Every B2B company is looking for ways to improve their conversions. In the case of marketing and sales, knowledge is power, and a closed loop reporting process can help companies understand their current performance, plan future goals, and track progress ...

Telephone+353 5991 36700
WHITEPAPER: MFD and Co-Op: A Results Based Guide To What Works

Tony White, ,

www.birchworldwide.com

The business of selling through channels is enormously complex. Companies have different cultures, different partner types and tiers, and different product groups. Effective MDF and Co-op programs have an important role to play in making it work. This ...

WEBINAR: Demand Generation: Provide New Content That Enables Channel Partners To Drive Sales

Jon Whitlock, ,

www.kaspersky.com

Listen to the recorded webinar by Jon Whitlock, former Vice President Channel Solutions, Brainshark & Martha Stuart, Director, North America Marketing at Sophos, describes how Sophos supports its partners demand generation and communications efforts with ...

Category:Channel Sales
Telephone866-328-5700
WEBINAR: What are the biggest challenges and struggles Partners encounter when working with their vendor?

Bill Kelly, , ,

www.birchworldwide.com

Partner Helpdesks are no longer the call centers of the past. While Helpdesk services continue to be tactical by nature their strategic values is rising. As the “front door” to the vendor, the Helpdesk is the first point of contact with its Partners. This ...

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WEBINAR: Joint Campaign Planning How do you make it Effective for You and Your Partners

Nick Eades, ,

www.autologic-diagnostics.com

View the WEBINAR: Joint Campaign Planning How do You make it Effective for You and Your Partners by Nick Eades former CMO at Psion. Nick gives us he's views on the inglorious seven reasons why most joint campaigns are ineffective and then takes you thr ...

Category:Marketing
WHITEPAPER: How to Get Channel Partners to Submit Their Data

Renee Real, ,

We all know that partner data collection is the foundation of an effective Channel Data Management (CDM) program. And some times collecting accurate and timely data from your partners can be difficult to accomplish. But without complete and accurate data, ...

PRESENTATION: How Do We Train Our Partners to Move from Being Plumbers to Selling Real Business Outcomes to their Customers?

Robert Saxe, ,

Today, end user customers are expecting more from their partners. Gone are the days when a partner could merely get certified then have a good business by simply reselling kit and conducting simple installations. Now, end users are asking for total solu ...

Category:Channel Sales
WEBINAR: Boosting Partner Sales Performance: Aligning Enablement with Demand Generation

Laz Gonzalez, ,

www.siriusdecisions.com

According to Sirius Decisions research, only 15-20% of your total partners are engaging with their suppliers at any given point in time. So, how can you significantly expect to grow demand and move leads to deals? Bridging the widening gap between p ...

Category:Channel Sales

Tony Clarke, ,

Executive Summary This detailed study of the various channel loyalty programs illustrates how they can go wrong and the ways they can be used for maximum effect.

WHITEPAPER: Best Practices in Developing Accountable Channel Marketing Programs

Michael Kelly, ,

www.tslchannels.com

There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...

e-BOOK: Learn Best Practices for Channel Data Management

Renee Real, ,

www.channelinsight.com

This 42-page eBook covers Best Practices for Channel Data Management. It offers practical recommendations for dealing with channel data and channel partners to help you grow your channel. Read the eBook & you’ll learn: What is Channel Data Managemen ...

WHITEPAPER: Measuring the ROI of Marketing Campaigns

Michael Kelly, , ,

www.tslmarketing.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

PRESENTATION: Getting the most out of your Channel Marketing Investments

Tony White, ,

www.birchworldwide.com

What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successf ...

Category:Marketing
Telephone+44 118 912 1200
WEBINAR: Get Industry Insights to Solving the Biggest Channel Data Management Challenges

Jeremy Miller, ,

channelinsight.com

This 45-minute webinar presented the high-level benchmark results of the Channel Data Management survey recently conducted by Baptie & Associates & Channelinsight. The survey focused on the importance of having access to timely and accurate channel data i ...

WEBINAR: A Deep Dive into Evolving Business Models in the Cloud

Matt Wilson, ,

More companies are utilizing the cloud every day, but how does this affect us in the channel and what benefits does it provide? In this 45 minute webcast Matt Wilson, Sr. Director of Channel Management at Comcast Business, will discuss the cloud in depth ...