WEBINAR: Building Value with Partners by Offering a Competitive Difference. Lessons Learned from a Technology Leader

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Ian Hutchieson, Channel Strategy and Loyalty Specialist, ICLP

www.iclployalty.com

The channel is changing, time to market is moving faster, knowing how to stay relevant is challenging. Knowing which Partners to target, invest in, while everything around them (and you) is evolving. Giving them enough reasons to consider your brand and ...

WHITEPAPER: Points-Based Partner Programs

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Tony Clarke, Snr WW Business Development Director, ICLP Plc

Executive Summary Airlines have been using points-based programs to encourage certain kinds of buying behaviour, target specific customers and collect data since the 1980s. Several IT companies are starting to use similar programs to encourage their ...

WHITEPAPER: Incentives in EMEA: Consolidation and Pre-Sales Enablement Support Channel Transformation

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Ian Hutchieson, Channel Strategy and Loyalty Specialist, ICLP

www.iclployalty.com

One of the realities of channel transformation today is a vigorous competition among vendors to attract the best channel partners. Incentive programs are one of the key means by which vendors attract – and retain - quality partners and can be a signifi ...

WHITEPAPER: Loyalty Programs in the IT Channel

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Tony Clarke, Snr WW Business Development Director, ICLP Plc

Executive Summary This detailed study of the various channel loyalty programs illustrates how they can go wrong and the ways they can be used for maximum effect.

WEBINAR: Loyalty lessons from global brands - learn how to turn your channel partners into fans and drive engagement

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Ian Hutchieson & Stuart Evans, ICLP

www.iclployalty.com

How do you increase partner engagement and boost your channel loyalty? B2C companies have finely honed loyalty strategies to help them win and retain customers in highly competitive industries. Channel partner programs can benefit from B2C companies a ...

PRESENTATION: Key considerations for examining channel partner loyalty

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ICLP

www.iclployalty.com

When vendor and channel partner business models are evolving and end customer relationships with their technology providers are changing, how can vendors drive greater loyalty and commitment from their channel partners? ICLP commissioned a research stu ...

WHITEPAPER: Strategic to Tactical: Routes to Market Mapping

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Tony Clarke, Senior Consultant, ICLP

www.iclployalty.com

Different partners suit different products. This whitepaper explores the best ways of mapping products, marketing with and through partners and even changing the position your products map in. Illustrated with a range of case studies, it is both an int ...