PRESENTATION: Your Channel Programs - Are They Working?

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Andy Wright, Former CEO, hawkeye Channel

www.hawkeyechannel.com/‎

Increasing sales through your channel is imperative—so, how can you make sure you succeed? Data analytics are the key—they can help you determine if your channel programs are working, or missing the mark. But often people confuse analytics with metrics ...

WEBINAR: Getting the most out of MDF/Co-Op

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William Gilsing, Vice President, Global Channel Strategies, Hawkeye Channel

Listen to a recorded webinar, given by William Gilsing, Vice President, Global Channel Strategies, hawkeye Channel, on how to ensure your company harnesses the power of MDF/co-op to its full advantage.

WHITEPAPER: Incentives in the New Channel

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Tina Lauzon, Former Vice President, Marketing, hawkeye Channel

www.hawkeyechannel.com/‎

This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...

PRESENTATION: P2P Collaboration

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Shari Marion-Hoff, former President/CEO, hawkeye Channel

Shari Marion-Hoff, former President/CEO of hawkeye Channel, shares her findings and discusses how vendors and partners can find measurable success in partner to partner collaboration.

CHEATSHEET: Social Media

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Sarah Foulkes, Digital Marketing Manager, hawkeye Channel, USA

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

WHITEPAPER: Your Channel Programs - Are They Working?

0 reviews

Andy Wright, Former CEO, hawkeye Channel

www.hawkeyechannel.com/‎

Increasing sales through your channel is imperative—so, how can you make sure you succeed? Data analytics are the key—they can help you determine if your channel programs are working, or missing the mark. But often people confuse analytics with metrics ...

WHITEPAPER: Partner Segmentation - Best Practices

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hawkeye Channel, hawkeye Channel

www.hawkeyechannel.com/‎

Best practices in ranking and prioritizing your partners. As margins shrink and competition soars, optimizing partner performance and channel investment are critical. They Key to your success is to enable your channel partners, but this task may be mor ...

WEBINAR: A Winning Partner Enablement Strategy

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William Gilsing, VP of Channel Strategy, hawkeye Channel

www.hawkeyechannel.com

If you’re a channel sales or marketing manager, you’re tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners. By effectively enabling your partners, you have the potential to transform your ...

WHITEPAPER: Deal Registration Best Practices and Future Trends

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hawkeye Channel, hawkeye Channel

www.hawkeyechannel.com

Deal registration programs were introduced by technology vendors to their channel partners almost a decade ago to reduce channel conflict while gaining early visibility into the sales pipeline. Other objectives included mitigating partner margin erosio ...

WHITEPAPER: Training Your Coaches: Core Knowledge and Skills Training for Channel Account Managers

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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA

www.hawkeyechannel.com/‎

Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

WEBINAR: Effective Global Payment Systems

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Vaugn Aust, VP, Product, hawkeye Channel

Listen to this recording by Vaughn Aust of hawkeye on how to develop, implement and administer global payment systems to effectively engage partners and maximize results.

WEBINAR: From “First Date” to Engagement: Partner Profiling and Onboarding for Today’s Channel

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William Gilsing, VP Global Channel Strategy, hawkeye Channel

www.hawkeyechannel.com/‎

Are you having a lot of first dates with prospective partners lately? New partners are critical for growing business and extending your market reach – learn how to profile and onboard partners who will move from that first “date” to full “engagement” wit ...

e-BOOKS: 5 Best Practices for Flawless Partner Profiling and Recruitment

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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA

www.hawkeyechannel.com

Why is partner profiling important? The emergence of Cloud-based solutions and recurring revenue models has altered partners’ business models and what it takes for them to be successful. Now more than ever you’ll find it imperative to employ a best-in- ...

PRESENTATION: Training Your Coaches: Getting the Most from your CAMs

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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA

www.hawkeyechannel.com

Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

WHITEPAPER: Best Practices in Partner Rewards

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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA

www.hawkeyechannel.com

With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...

PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

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Craig DeWolf, Vice President Sales and Marketing EMEA, hawkeye Channel

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

WHITEPAPER: Global Payment Systems

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hawkeye Channel, hawkeye Channel

www.hawkeyechannel.com/‎

At a time when cash flow is business-critical to vendors and partners alike, efficient global payment systems are increasingly vital to support partner incentive programs—like MDF and co-op, deal registration, rebates, and others. Such systems can eas ...

PRESENTATION: The Data Driven Organization: Your MDF Program

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Vaughn Aust, Former VP, Marketing and Client Solutions, hawkeye Channel

www.hawkeyechannel.com/‎

Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

WHITEPAPER: Measuring Channel Program Performance and ROI

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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA

www.hawkeyechannel.com/‎

This hawkeye whitepaper will help you get your ducks aligned for 2013. We’ll talk about the role of channel performance in building a healthy channel ecosystem for your company and we’ll provide some examples of insights you can gain when using sophistica ...

WHITEPAPER: Simplify Your Partner Program

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Shari Marion-Hoff, Former CEO and Chief Channel Strategist, hawkeye Channel

www.hawkeyechannel.com

For channel partners to do more business with vendors, it is vital to implement an easy-to-understand and simplified partner program but still offer the elements desired by the channel. Read the whitepaper by Shari Marion-Hoff formerly at hawkeye Chan ...