PRESENTATION: Your Channel Programs - Are They Working?

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Andy Wright, Former CEO, hawkeye Channel

www.hawkeyechannel.com/‎

Increasing sales through your channel is imperative—so, how can you make sure you succeed? Data analytics are the key—they can help you determine if your channel programs are working, or missing the mark. But often people confuse analytics with metrics ...

WHITEPAPER: Incentives in the New Channel

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Tina Lauzon, Former Vice President, Marketing, hawkeye Channel

www.hawkeyechannel.com/‎

This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...

WEBINAR: Diamonds in the Rough – How SMB Buyers Choose Cloud Service Resellers

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John DeSarbo, Principal, ZS Associates

As the cloud services market matures, small and mid-sized business buying behavior is evolving rapidly. IT vendors are investing heavily to enable and expand their SMB channels to capitalize on ever increasing demand for new SaaS and IaaS offerings. Unfor ...

WHITEPAPER: Your Channel Programs - Are They Working?

0 reviews

Andy Wright, Former CEO, hawkeye Channel

www.hawkeyechannel.com/‎

Increasing sales through your channel is imperative—so, how can you make sure you succeed? Data analytics are the key—they can help you determine if your channel programs are working, or missing the mark. But often people confuse analytics with metrics ...

WEBINAR: How should Resellers and Vendors change Their Sales Compensation Models to allow for ‘Cloud’ Business?

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Craig Schlagbaum, VP Indirect Channels, Comcast Business

business.comcast.com

Sales compensation models are being redesigned so that companies can capture the rapidly growing demand for cloud services. The old model of rewarding reps based on actual revenue bookings in the period doesn't work in the new cloud services model as cus ...

WEBINAR: Five Ways to Jumpstart Your 2012 Partner Programs

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Jon Whitlock, Director, Channel Marketing, North America, Kaspersky Lab

www.kaspersky.com

Looking for better ways to enable your channel in 2012? Partners and salespeople are busier and more mobile than ever. They expect to have the right information “in the moment” wherever they are – on the road, via smartphones and mobile devices. Learn ...

WHITEPAPER: Incentives in EMEA: Consolidation and Pre-Sales Enablement Support Channel Transformation

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Ian Hutchieson, Channel Strategy and Loyalty Specialist, ICLP

www.iclployalty.com

One of the realities of channel transformation today is a vigorous competition among vendors to attract the best channel partners. Incentive programs are one of the key means by which vendors attract – and retain - quality partners and can be a signifi ...

WEBINAR: From “First Date” to Engagement: Partner Profiling and Onboarding for Today’s Channel

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William Gilsing, VP Global Channel Strategy, hawkeye Channel

www.hawkeyechannel.com/‎

Are you having a lot of first dates with prospective partners lately? New partners are critical for growing business and extending your market reach – learn how to profile and onboard partners who will move from that first “date” to full “engagement” wit ...

WEBINAR: Demand Generation: Provide New Content That Enables Channel Partners To Drive Sales

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Jon Whitlock, Director, Channel Marketing, North America, Kaspersky Lab

www.kaspersky.com

Listen to the recorded webinar by Jon Whitlock, former Vice President Channel Solutions, Brainshark & Martha Stuart, Director, North America Marketing at Sophos, describes how Sophos supports its partners demand generation and communications efforts with ...

PRESENTATION: Best Practices for Creating Sales Tools Your Partners Will Use

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Richard Goring, Managing Consultant, BrightCarbon

www.brightcarbon.com

Richard Goring, Managing Consultant - BrightCarbon, is one of the country's leading authorities on sales presentations, and has recently been pioneering the use of iPad for visual sales conversations. He has helped to write and create 1000s of sales prese ...

PRESENTATION: Selling Value to Strategic Accounts

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Axel Haentjens, Vice President of Marketing, Brand and External Communications, Orange Business Services

www.orange.com

Access the webinar recording where Axel outlines how Orange Business Services are segmenting their global MNC customer base. He will also explore how they are building their account strategy with global sales management and global teaming, and eventual ...

PRESENTATION: Building Sustainable Channel Value - A Systematic and Intelligent Approach

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Mike Payne, VP, Global Accounts, The Planet Group

Download the PDF presentation on Building Sustainable Channel Value - A Systematic and Intelligent Approach by Mike Payne from Planet Group, Solutions Sales Director, EMEA • Transition from tactical campaigns to visible, measurable and repeatable proce ...

WHITEPAPER: Best Practices in Developing Accountable Channel Marketing Programs

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Michael Kelly, Founder and Managing Director, TSL Channel Marketing

www.tslchannels.com

There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...

WEBINAR: Making your Partners’ Lives Easier

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Jeremy Butt, Executive Vice President, EMEA, Westcon Group

www.westcongroup.com

A sale to your channel partners often starts or is influenced by customer service. And some estimates put the cost for acquiring new customers at 6 or 7 times that of retaining existing ones. For many vendors, improving customer retention by just 5% can p ...

WEBINAR: Is Your Channel Sales Team Listening? Startling Findings from Recent ZS Associate Research

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John Desarbo, Principal, ZS Associates

ZS Associates recently surveyed 215 North American IT channel partners to assess how well the channel feels vendors are listening to partner concerns and acting upon their suggestions. Collectively, surveyed partners provided feedback on close to 500 vend ...

WEBINAR: The Results of a Unique Research Study - What Really Matters to Vendors and Partners?

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Tim Herbert, VP, Research & Market Intelligence, CompTIA

www.comptia.org

Access the recorded unique industry study Channel Focus webinar comparing the attitudes of Partners and vendors to the most important Channel issues. CompTIA interviewed their partner network and Channel Focus asked you the vendors the same questions. ...

PRESENTATION: Improving Channel Revenue Planning

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Greg Lockton, Group Business Development Director, 2020Mobile

www.2020mobile.com

Access the presentation by clicking on the download icon given by Greg Lockton, on how to work closely with channel partners to accurately forecast sales to help set realistic and achievable sales quotas.

WHITEPAPER: Driving Sales Force Effectiveness

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MikeSpellecy, Corporate Vice President, Managing Consultant, Maritz

Vendors and their customers have specific goals for their businesses and expectations for each other. Unfortunately, they don’t always align. In this whitepaper, Michael T. Spellecy of Maritz shares insights and strategies designed to better integrate the ...

WHITEPAPER: Incentivizing Channel Behavior

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Mae Reeves, Global Head of Channel Practice and CFO, Blackhawk Engagement Solutions

www.bhengagement.com/services/channel/

Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense: It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence beh ...

WHITEPAPER: Best Practices in Lead Management

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CSG

www.csgchannels.com

This whitepaper explores how companies can improve channel performance by increasing lead follow-up, feedback and closure rates. It introduces a best practice approach to lead management process, from lead generation to sales contact to closed deal and re ...