Total Members: 11271
Tags: channel focus
Results 1 - 20 of 28
John DeSarbo, Principal, ZS Associates
As the cloud services market matures, small and mid-sized business buying behavior is evolving rapidly. IT vendors are investing heavily to enable and expand their SMB channels to capitalize on ever increasing demand for new SaaS and IaaS offerings. Unfor ...
Category:Channel Sales
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PRESENTATION: (Best) Practice Makes Perfect - A Five Point Checklist for Channel Marketing Success
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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, n ...
Category:Marketing
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Renee Real, Director of Marketing & Communications, Channelinsight
We all know that partner data collection is the foundation of an effective Channel Data Management (CDM) program. And some times collecting accurate and timely data from your partners can be difficult to accomplish. But without complete and accurate data, ...
Category:Documents / Resources
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Theresa Wabler, VP, Global Marketing, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
Looking for ways to make your channel incentive budget work harder and smarter in 2015? Standard sales SPIF programs aren’t working. Blackhawk Engagement Solutions has research-based insights into the best ways to drive pre-sales, sales and post-sales beh ...
Category:Co-op MDF and Incentives
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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
It’s no secret that getting your reseller partners personally invested in selling your products is good for business. But when Blackhawk Engagement Solutions conducted a recent survey of channel marketers, we found that only 52% of vendors are paying ince ...
Category:Co-op MDF and Incentives
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Mark Emanuelson, Director, Atlantic Technologies S.p.A.
Emerging markets present channel leaders with both an opportunity and a challenge. Some see the high growth potential in new untapped markets. Others see challenges of growing where programs and partners are not as developed. Often times, the opinion o ...
Category:Markets
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Sir Nick Scheele, Former CEO, Ford Motor Company
Building brands is not an easy business, especially when the product you're trying to sell is regarded as being unreliable. In this engaging whitepaper, former Ford chief Sir Nick Scheele discusses premium brands, marketing and the car industry, with part ...
Category:Marketing
MikeSpellecy, Corporate Vice President, Managing Consultant, Maritz
Vendors and their customers have specific goals for their businesses and expectations for each other. Unfortunately, they don’t always align. In this whitepaper, Michael T. Spellecy of Maritz shares insights and strategies designed to better integrate the ...
Category:Documents / Resources
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Mike Spellecy, Corporate Vice President, Managing Consultant, Maritz
Michael Spellecy of Maritz shares strategies designed to help vendors and channel partners build better business relationships and facilitate the co-creation of next generation programs. This whitepaper sheds light on the research-based approaches that le ...
Category:Channel Strategy
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Elay Cohen, Former VP, Global Sales Productivity, Salesforce.com
Lead management is a big pain point for many companies. Even if the leads are flowing in at a good pace, it often takes too long to follow up, or worse, some may fall through the cracks entirely. Without measurements, companies are unable to evaluate prog ...
Category:Documents / Resources
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Channel Focus Community
This is exclusive content that has been conducted by CMP and Baptie & Co giving you a unique insight into partner attitudes to a whole set of key channel issues, challenges and programs, plus the views of the vendor community. Listen to this recording ...
Category:Channel Strategy
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Rod Baptie, CEO, Baptie & Company
Vendor and solution provider communities are jointly responsible for creating a strong and viable channel which is mutually beneficial for both parties. But they have contrasting view on what they derive from the channel and where they would like to see i ...
Category:Channel Strategy
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Channel Focus, Channel Focus Community
Did you know that 84 per cent of vendors attach great significance to the indirect channel and sees the percentage of sales derived from it growing in the next twelve months? Were you aware that 65 per cent of vendors anticipate the number of partner they ...
Category:Channel Strategy
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Channel Focus, Channel Focus Community
Vendor and solution provider communities are jointly responsible for creating a strong and viable channel which is mutually beneficial for both parties. But they have contrasting view on what they derive from the channel and where they would like to see i ...
Category:Channel Strategy
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Bob Kaplitz, Professor, University of Dallas
Blogs and other new technologies have transformed online marketing and altered the way in which companies communicate with existing and prospective customers. Deployed correctly, blogs are a powerful tool in the battle to win and retain the attention of u ...
Category:Marketing
Channel Focus, Channel Focus Community
This exclusive whitepaper identifies significant divergence between the attitudes of vendors and partners, as well as agreement in unexpected areas. It uncovers opportunities to improve partnering arrangements, and outlines some of the current and future ...
Category:Channel Strategy
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Bob Snyder, Editor-in-Chief, Channel Media Europe Ltd
As the IT industry’s manufacturers diversify their product ranges into Consumer Electronics, many IT manufacturers seem to think they will make these CE products and sell them unopposed to our traditional IT channels. Instead, the advent of consumer IT ...
Category:Channel Strategy
Lesley Hansen, Group Marketing Director, TeleWare
Lesley Hansen offers her thoughts and insights from 20 years of marketing experience in the IT/Telecom sector on ways that marketing can work to link engineering, sales and marketing to increase sales by delivering products the customers really want.
Category:Marketing
Ladd Timpson, Former Global Director, Partner & Channel Marketing, Novell
Trends are undeniably important. But what is really key, argues Novell's Ladd Timpson, is to first ensure you have the fundamentals in place that will allow you to keep your partners happy and respond to industry developments. This whitepaper details b ...
Category:Channel Strategy
Channel Focus, Channle Focus Community
This survey on vendor attitudes was carried out at Baptie and Company's Channel Focus UK conference in February 2006.
Category:Channel Strategy
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