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WHITEPAPER: From a Whisper to a Scream: Marketing 2.0

Sandy Carter, , ,

www.ibm.com

This white paper by Sandy Carter shares lessons learned by IBM on social media marketing and covers an IBM approach to adding social media into its marketing mix. It explains and emphasises that the philosophy on social media is that the best use is to mi ...

Category:Markets
WHITEPAPER: Penetrating New Markets

Sandy Carter, , ,

www.ibm.com/us/en/

Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the ...

Category:Marketing
PRESENTATION: Paths to the Cloud: Cloud Computing and the New Channel Engagement Model

Claudio Ayub, ,

www.hawkeyechannel.com/‎

Do you have a strategy to help your channel evolve for new challenges in an increasingly Cloud-based industry ecosystem? Are your Channel Partners confused or unclear about how the Cloud impacts their relationship with you and their business? Gartner est ...

WHITEPAPER: Building A ‘Best In Class’ Enterprise Channel In Latin America

Monique Gibelli, ,

www.microsoft.com/en-gb/

This white paper by Monique Gibelli focuses on building a best in class Latin America enterprise channel based mainly on the author’s experiences whilst working at Nortel Networks, Citrix and Microsoft. It starts with a review of what comprises a typical ...

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PRESENTATION: New Market Channel Building Best Practice

Taylor Macdonald, ,

us.intacct.com

Access a copy of the presentation by Taylor Macdonald, former VP Worldwide Channels and Sales Alliances, at Deltek, where he gives best practice ideas in successfully building a channel to help gain entry into a new market sector.

Category:Webinars