Total Members: 10890
Tags: incentive

Tina Lauzon, Former Vice President, Marketing, hawkeye Channel
This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...

Jennifer Hartwell, Product Marketing Manager, Revitas, Inc.
As many channel-driven companies are planning for significant increases in channel revenue over the next year, the market for top-performing partners is becoming increasingly competitive. Channel incentive programs are a key component to building succe ...

Michael Kelly, Co-Founder, Head of EMEA, TSL Channel Marketing
Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...

Tony White, Managing Director, Birch Worldwide
Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...

Peter Oxley, CEO, RewardStream
Watch a webcast by Peter Oxley, CEO of RewardStream, where he shares vendor strategy, pain points and lessons learnt on how distribution is actually spending its co-op funding.

Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence beh ...

William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...

Nick Eades, Marketing Director/CMO, Autologic Diagnostics
View the WEBINAR: Joint Campaign Planning How do You make it Effective for You and Your Partners by Nick Eades former CMO at Psion. Nick gives us he's views on the inglorious seven reasons why most joint campaigns are ineffective and then takes you thr ...

Ted Dimbero, Co Founder & Chief Customer Officer, Zyme
Are your incentive programs and payments giving you a post-holiday hangover? Is your year-end channel data crunch making you wish for an automated, reliable solution for channel visibility? Learn how companies can improve business processes such as inc ...

Craig DeWolf, Vice President Sales and Marketing EMEA, hawkeye Channel
Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

Theresa Wabler, VP, Global Marketing, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
Looking for ways to make your channel incentive budget work harder and smarter in 2015? Standard sales SPIF programs aren’t working. Blackhawk Engagement Solutions has research-based insights into the best ways to drive pre-sales, sales and post-sales beh ...

Vaughn Aust, Former VP, Marketing and Client Solutions, hawkeye Channel
Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
It’s no secret that getting your reseller partners personally invested in selling your products is good for business. But when Blackhawk Engagement Solutions conducted a recent survey of channel marketers, we found that only 52% of vendors are paying ince ...

Jennifer Hartwell, Product Marketing Manager, Revitas, Inc.
Featuring highlights from a primary research study performed by the Channel Focus Community on behalf of Revitas, this white paper explores the needs and desires of different types of channel programs from the voice of partners. It also then contrasts the ...

Vaughn Aust, Former VP, Product, hawkeye Channel
Download the whitepaper on The Date Driven Organization: Your MDF Program Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, former VP Client Solutions at haw ...

Dan Hawtof, Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
View the webinar recording of Daniel Hawtof - Blackhawk Engagement Solutions presenting the Blackhawk Engagement Solutions 2014 channel strategy report, “Simplicity Drives Success.” This research study reveals the most important initiatives and opportunit ...
WHITEPAPER: Best Practice in Using Channel POS Data to Ensure Incentive Program Rebates are Processed in a Timely and Accurate Manner






Robert Shecterle, VP Marketing
Executive Summary Channel volume incentive programs have become increasingly popular as companies use them to drive channel revenues for targeted products, partners or geographies. These programs are often a means to achieve sales goals while at the sa ...