WHITEPAPER: Incentives in the New Channel

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Tina Lauzon, Former Vice President, Marketing, hawkeye Channel

www.hawkeyechannel.com/‎

This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...

WEBINAR: Creating Channel Incentive Programs that Drive Performance and Increase Loyalty

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Jennifer Hartwell, Product Marketing Manager, Revitas, Inc.

www.revitasinc.com

As many channel-driven companies are planning for significant increases in channel revenue over the next year, the market for top-performing partners is becoming increasingly competitive. Channel incentive programs are a key component to building succe ...

PRESENTATION: Best Practice in MDF Utilization and Effectiveness

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Michael Kelly, Co-Founder, Head of EMEA, TSL Channel Marketing

www.tslmarketing.com

Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...

WEBINAR: MDF and Co-Op: A Results Based Guide To What Works

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Tony White, Managing Director, Birch Worldwide

www.birchworldwide.com

Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...

WEBINAR: Putting Co-operation back into Co-op

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Peter Oxley, CEO, RewardStream

www.rewardstream.com

Watch a webcast by Peter Oxley, CEO of RewardStream, where he shares vendor strategy, pain points and lessons learnt on how distribution is actually spending its co-op funding.

WHITEPAPER: Incenting channel behavior: 10 behaviors to reward and encourage in 2014

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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions

www.bhengagement.com/services/channel/

Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence beh ...

WHITEPAPER: Best Practices in Partner Rewards

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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA

www.hawkeyechannel.com

With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...

WEBINAR: Joint Campaign Planning How do you make it Effective for You and Your Partners

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Nick Eades, Marketing Director/CMO, Autologic Diagnostics

www.autologic-diagnostics.com

View the WEBINAR: Joint Campaign Planning How do You make it Effective for You and Your Partners by Nick Eades former CMO at Psion. Nick gives us he's views on the inglorious seven reasons why most joint campaigns are ineffective and then takes you thr ...

WEBINAR: Show Me The Money! How Good Channel Data Improves Incentive Payments

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Ted Dimbero, Co Founder & Chief Customer Officer, Zyme

www.zymesolutions.com

Are your incentive programs and payments giving you a post-holiday hangover? Is your year-end channel data crunch making you wish for an automated, reliable solution for channel visibility? Learn how companies can improve business processes such as inc ...

PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

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Craig DeWolf, Vice President Sales and Marketing EMEA, hawkeye Channel

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

WEBINAR: Top 10 Tips for the Most Effective Incentives in 2015

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Theresa Wabler, VP, Global Marketing, Blackhawk Engagement Solutions

www.bhengagement.com/services/channel/

Looking for ways to make your channel incentive budget work harder and smarter in 2015? Standard sales SPIF programs aren’t working. Blackhawk Engagement Solutions has research-based insights into the best ways to drive pre-sales, sales and post-sales beh ...

PRESENTATION: The Data Driven Organization: Your MDF Program

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Vaughn Aust, Former VP, Marketing and Client Solutions, hawkeye Channel

www.hawkeyechannel.com/‎

Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

PRESENTATION: 10 Tips for Capturing Reseller Loyalty

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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions

www.bhengagement.com/services/channel/

It’s no secret that getting your reseller partners personally invested in selling your products is good for business. But when Blackhawk Engagement Solutions conducted a recent survey of channel marketers, we found that only 52% of vendors are paying ince ...

WHITEPAPER: The Voice of the Partner: What Incentive Programs do They Really Want?

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Jennifer Hartwell, Product Marketing Manager, Revitas, Inc.

www.revitasinc.com

Featuring highlights from a primary research study performed by the Channel Focus Community on behalf of Revitas, this white paper explores the needs and desires of different types of channel programs from the voice of partners. It also then contrasts the ...

WHITEPAPER: The Data Driven Organization: Your MDF Program

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Vaughn Aust, Former VP, Product, hawkeye Channel

www.hawkeyechannel.com

Download the whitepaper on The Date Driven Organization: Your MDF Program Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, former VP Client Solutions at haw ...

WEBINAR: 2014 Channel Strategy: Simplicity Drives Success

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Dan Hawtof, Business Solutions, Global Channel, Blackhawk Engagement Solutions

www.bhengagement.com/services/channel/

View the webinar recording of Daniel Hawtof - Blackhawk Engagement Solutions presenting the Blackhawk Engagement Solutions 2014 channel strategy report, “Simplicity Drives Success.” This research study reveals the most important initiatives and opportunit ...

WHITEPAPER: Best Practice in Using Channel POS Data to Ensure Incentive Program Rebates are Processed in a Timely and Accurate Manner

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Robert Shecterle, VP Marketing

Executive Summary Channel volume incentive programs have become increasingly popular as companies use them to drive channel revenues for targeted products, partners or geographies. These programs are often a means to achieve sales goals while at the sa ...