About Us

Since 1992, experts in strategic and tactical, actionable primary competitive intelligence (CI) investigations, fast turnaround CI ad hoc inquiries, pre-sales intelligence, tactical sell-against and battle card tools for sales reps, win/loss assessments, and systematic CI tracking programs, yielding immediate, measurable ROIs. Anticipate and plan for your current and emerging competitors next moves, outsell them, shorten sales cycles and optimize RD and field resource allocation. Understand how you are being viewed by customers, channel partners, competitors and other key stakeholders. We specialize in uncovering difficult-to-get intelligence in 25 countries via our proprietary d-base of well-cultivated, pre-qualified IT industry contacts and our 65 CI market investigators. Tactical (pre)sales intelligence - "battle cards" Win/loss analysis - lost account tracking. Rapid response CI ad hoc inquiries - "CI Hotline" Strategic market opportunity assessments. Competitive benchmarking - best practices. Conference trade show coverage. Counter-intelligence programs - data leakage prevention. Due diligence investigations. Clients. Confidential client list - references available upon request. All clients are Fortune 500/Blue Chip hardware, software, and IT services firms.