Past Webinars

August 10, 2023	June 15, 2023
Practical Things You Can Do to Make Your Program Easier for Your Partners to Engage With Panelists: Karlyn Bentley – SVP, Client Partnerships – Ansira Rob Cato - VP, NA Channel Sales - Lenovo Kristen Cole – Executive Director – Vistex Anthony D’Angelo – VP, Sales – Zift Solutions Watch Now	How Do You Benefit From Automation While Still Maintaining The Human Touch? Panelists: Harbinder Khera - CEO - Mindmatrix Kenneth Fox - CEO - Channel Mechanics Richard Flynn - Partner & CMO - Spur Reply Watch Now
May 25, 2023	March 16, 2023
Incentives in Challenging Times - What Do Your Partners Really Want? Panelists: Tricia Atchison - VP, Global Partner & Alliance Marketing - Equinix Karlyn Bentley - SVP Client Partnership - Ansira Heather K. Margolis - SVP Marketing - 360insights Chris Shrope - High Tech Evangelist - Model N Watch Now	Partner Lifecycle Management-Beyond the Transaction, Building a Real Long-Term Relationship with Your Partners. Panelists: Dave Taylor - CMO- Impartner Meg Brennan- VP of Global Channels - Riverbed Technology Watch Now
February 23, 2023	October 7, 2021
Channel Ecosystem-What Does it Mean and How Do You Build One? Panelists: James Hodgkinson - SVP Ecosystems- 360insights Harbinder Khera - CEO- Mindmatrix Watch Now	How Do You Create and Support a Program to Drive Consumption? Panelists: Chanan Greenberg – SVP & General Manager High Tech – Model N Richard Flynn – Co-Founder and CMO – The Spur Group TC Doyle – Channel Growth Evangelist - Impartner Watch Now
December 10, 2020	September 24, 2020
The Channel Trends Study - 2021 What Should We Expect? Download the slides Watch Now	Ease of Doing Business – How Do You Make Your Channel Program Truly Partner Friendly? Claudio Ayub – Chief Strategy Officer – Perks WW Channel Cesar Castro – Sr. Director of Adoption and Engagement – Salesforce Harbinder Khera – CEO – Mindmatrix Heather Tenuto – CRO – Zift Solutions Watch Now
September 16, 2020	August 25, 2020
Using the Data to Really Understand Your Partner Community Steven Kellam – SVP Marketing & Alliances – 360insights Laz Gonzalez – Chief Strategy Officer – Zift Solutions Chanan Greenberg – SVP & General Manager Tech – Model N Sal Patalano – Chief Revenue Officer - Mindmatrix Watch Now	Creating a ‘To Partner’ and ‘Through Partner’ Marketing Program for Today’s New Normal Heather Margolis – CEO & Founder - Spark Your Channel Mike Moore – VP Channel Sales - E2open Dan Overgaag – Managing Director – The Spur Group Sal Patalano – Partner & CRO - Mindmatrix Watch Now
August 4, 2020	July 23, 2020
Rebates, SPIFs and Incentives – What is Working in Today’s Very Different Market? Claudio Ayub – Chief Strategy Officer – Perks WW Channel Kenneth Fox – CEO – Channel Mechanics Steven Kellam – SVP Marketing & Alliances – 360insights Diane Krakora – Principal – Partner Path Watch Now	How Will Partner Programs Need to Evolve to Meet the Needs of a Post-COVID Marketplace? Lisa Salvino – Senior Client Manager – Vistex Laz Gonzalez – Chief Strategy Officer – Zift Solutions Gary Morris – CEO & Founder – Successful Channels, Inc. Karlyn Bentley – VP, Client Partnership - Ansira Watch Now
July 9, 2020	June 23, 2020
In Today’s Very Different Market What Do Partners Really Want from Their Vendors? Chanan Greenberg - SVP & General Manager Tech – Model N Dan Overgaag – Managing Director – The Spur Group Sal Patalano - Chief Revenue Officer – Mindmatrix Mike Moore - VP Channel Sales - E2open Watch Now	How Do You Gain Partner Mindshare? Kenneth Fox – CEO – Channel Mechanics Chanan Greenberg – SVP & General Manager Tech – Model N Heather Margolis – Chairperson & Founder – Channel Maven Kristine Stewart – VP, Client Success & Marketing – Channel Impact Watch Now
June 11, 2020	May 28, 2020
How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success? Thaddeus Ward, Senior Director in Customer Success Group – Salesforce Heather Margolis – CEO & Founder – Spark Your Channel Claudio Ayub – Chief Strategy Officer – Perks WW Channel Watch Now	Lackluster Partner Engagement – Why? Sal Patalano - Partner & CRO - Mindmatrix Watch Now
May 14, 2020	April 23, 2020
As Social Distancing Begins to Ease, Learn How to Reopen Your Channel Marketing Programs Mike Moore - VP of Channels - E2open Watch Now	Creating Indispensable Partner Relationships in a Time of Uncertainty: The New Balance of Human/Digital Interaction That Will Power the Most Successful Channel Programs Dan Overgaag - Managing Director - The Spur Group Kerry Desberg - Chief Marketing Officer - Impartner Watch Now
April 7, 2020	October 22, 2019
Channel Incentives - What's Working and What's Not: A look at leading supplier programs to uncover opportunities, overcome barriers and utilize industry best-practices Emily Rainone – Global Client Director – Vistex Laz Gonzalez – Chief Strategy Officer – Zift Solutions Watch Now	Managing and Incentivizing Best Practice Channel Marketing Capabilities Kennth Fox, Dan Kelly, Gary Morris, and Peter Thomas Watch Now

Is there an ideal partner portal? Olivier Choron, Purechannelapps Watch now	Best Practice in Building an Effective Saas Partner Model Taylor Macdonald, Intacct Watch now

3 Tactics to Motivate an Indirect Salesforce in Specialized Channels Shawn Lisbon, TIE Kinetix Watch now	Diamonds in the Rough - How SMB Buyers Choose Cloud Service Resellers John DeSarbo, ZS Associates Watch now

How do you measure and benchmark your partner's performance? Chris Doggett, Carbonite Watch now	6 Insights on how to use smart data to grow your Channel Renee Real & Rod Baptie, Baptie & Company Watch now

Key Trend in the Channel 2016 - The survey results Rod Baptie, Baptie & Company Watch now	The Referral model - What is it, and does it make sense for your business? Taylor Macdonald, Intacct Watch now

Data-Driven Channel Management: Skate to where the puck is going John DeSarbo & Alex Southworth Watch now	Five Future Channel Trends that you need to be planning for today Jay McBain, ChannelEyes Watch now

Channel partners' honest view of social media Olivier Choron, Purechannelapps Watch now	Creating Channel Incentive Programs that drive performance and increase loyalty Jennifer Hartwell, Revitas Inc. Watch now

Effective Partner Engagement: The Top Channel Incentive Pitfalls and How to Avoid Them Chris Becwar, Revitas Inc. Watch now

Past Webinars

How Do You Benefit From Automation While Still Maintaining The Human Touch?

Incentives in Challenging Times - What Do Your Partners Really Want?

Partner Lifecycle Management-Beyond the Transaction, Building a Real Long-Term Relationship with Your Partners.