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The Agenda
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5 Channel Leaders Discuss Their Key Channel Initiatives for 2021
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| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
| Session 1: 4 Channel Leaders Discuss the Skill-sets They are Looking for in Their Future Team Leaders.
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Session 2: What Does it Take to Build a State-of-the-Art Eco-System?
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| Session 3: Building a Carefully Targeted Partner Recruitment Strategy
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Session 4: Panelist Share How They are Using Collaborative Tools and Processes to Enhance the Partner Experience.
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| Session 5: A Deep Dive Into the Agent Model – Could it be Right for Your Business?
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Session 6: The DocuSign Partner Program – The 5 Things That Made the Difference
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5 Things You Can Do
1: To Deliver Increased Partner Sales Remotely –
2: To Increase Your Partner Share Wallet
3: To Ensure Your CAMs Provide Value to a Partner CEO To Ensure Your CAMs Provide Value to a Partner CEO
Can You Administer CPR (Channel Partner re-invention)?
Presentation and Panel:
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
| Session 7: Marketplaces – 4 Vendors Discuss How They are Using Them and How They Will Impact Their Channel Strategy
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Session 8: Building a Program that Delivers Actionable Partner and Customer Satisfaction Ratings
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| Session 9: Recruiting and Working with MSPs – What Do They Really Want?
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Session 10: Discounting and Incentives – How Does that Change in a Recurring Revenue Model?
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| Session 11: Beyond Conflict – Building a Partnership with Your Professional Services Team
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Session 12: Ease of Doing Business – Practical Things You Can Do to Make Your Company Easier to Do Business With
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The Channel is Sideways
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
| Session 13: Why a Referral Program Could be the Key to New Customer Acquisition
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Session 14: Best Practice in Building a Concierge Marketing Program
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| Session 15: Influencers – Who are They and How Do You Work with Them?
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Session 16: Sustainability – 4 Vendors Discuss Why Sustainability is Important to Their Overall Partner Strategy.
Moderator: Tim Acker Panel:
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Presentation of the Conference Research
Speakers
Refer to conference agenda for details of when each workshop is scheduled to take place.
Channel Focus workshops – Virtual but very very live!
I’m sure like us, you are fed up with virtual events that promise to be live but are actually recorded and the lack of interaction they allow. Led by subject matter experts these workshops will be live, we will replicate the in-person workshop format with participants able to see each other, and discuss these key issues in small groups of 15-20 people live and with the cameras on!
The Discussion Workshops – A Real Opportunity to Debate These Issues
1. What are the key elements in building an MSP strategy?
2. How do you recruit a carefully targeted group of new partners?
3. The Channel chief of the future which new skill-sets will be required?
4. Best practice in introducing new technologies to your channel.
5. Best practice in maintaining partner mindshare in a remote environment.
6. How do you develop and manage an influencer program
The Five Golden Rules Workshops – The 5 Things That Will Make You More Effective
7. When building a referral program
8. In developing an incentive program for the MRR (monthly recurring revenue) market
9. In working with Marketplaces
10. To build a state-of-the-art eco-system
11. In measuring partner ROI
12. In helping partners build a more effective digital/social marketing strategy
Our 10 Point Promise
1. To create an environment which both tackles and provides answers to, the most important Channel issues of the day
2. To work with over 30 of the industries Channel leaders, to develop an agenda, that covers the most important issues that affect Channel professionals today
3. To recruit speakers and panelists who are experts on these issues and to work with those speakers to develop informative and actionable presentations
4. To provide interactive workshop environments, led by industry leaders, where delegates can find real answers to the issues that matter the most to them
5. To look after and treat every event attendee as though they were guests in our own homes
6. To create an event that is exceptionally well run and managed
7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions
8. To create a virtual ambience that encourages and enables our guests to meet and network with one another
9. To create a forum where groups like the women’s leadership council can discuss key issues affecting the industry
10. To constantly listen to our guests so we can continually strive to improve the Channel Focus event
1. It is the World’s number 1 Channel conference
Delivering a combination of the latest channel thinking and practical sessions where you can take away actual programs that are driving channel success today.
2. The event will save you money
Learn from others how they have done it, the mistakes they have made and what really works – these answers are invaluable and will save you many times the amount you will spend on attending the event.
3. Learn from the experts
The quality of speakers and workshop leaders at Channel Focus is recognized as being the best of any Channel Sales and marketing conference. The conference features over 40 of the leading Channel figures from within our industry, sharing the very latest strategic thinking on the channel, best practices and practical advice and actual programs you can take back and start using tomorrow. And, unlike many other conferences, most of the speakers stay to actively participate in all the conference activities – including workshops.
4. Customizable Agenda
A learning experience tailored to your needs. At Channel Focus we have 2 keynotes, 2 tracks, 12 workshops, 20 sessions, and unlimited opportunities to virtually meet other channel executives. You choose what you attend, so your experience and learning are unique to your own needs.
5. Practical how-to presentations
These real-world presentations focus on how to do and how to improve fundamental channel sales, marketing, and operational activities. At the conference, speakers will share actual programs they are using to increase channel revenue and profitability. You will come away with checklists of do’s and don’ts you can use to build or enhance your own programs.
6. Get answers to your questions in our workshops
Our workshops, which are small group discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivalled opportunity to share practical ideas and suggestions with 10-15 of your peers and take away answers to your specific questions. All this in a group format where you can interact live and on-camera with your fellow attendees and Group leaders.
7. Great contacts and key sources of help
During the workshops, at lunches and network breaks you’ll have an unrivaled opportunity to meet with the other attendees on camera and one-on-one!
You’ll make great contacts, meet key sources of help, and establish relationships that will help you do your job long after this year’s conference is over.
8. Channel Focus is an amazingly real world
With a tremendous amount of peer sharing of honest and practical ideas. In part, that’s because it is a closed forum: there is no press in attendance. It is fundamentally a group of highly seasoned industry Channel sales and marketing executives getting together to learn and help each other. That’s why attendees take away real solutions that they can apply immediately.
9. Access the world’s leading channel solution providers
Providers will be on hand to address your mission-critical priorities. You’ll receive exclusive access to some of the world’s leading solution providers in a variety of settings.
10. Above all Channel Focus is a content-driven event
Our Advisory board of over 30 Senior channel experts have generously contributed their time to help us develop the agenda and topics that cover the most important Channel issues affecting the channel today. This means the content is right on point for what’s happening now and what will be happening in the next years.
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