PartnerTechX 2025
Event Agenda
April 28th
5:30-6:30PM
Women’s Leadership Council Happy Hour (women only)
6:30-10PM
PartnerTechX Welcome Event
Network with fellow attendees and get a chance to meet our sponsors
Sponsored By:
April 29th
7:30-8:15 AM
Breakfast
8:15-9:15 AM
Opening Keynote
The AI Showcase- It’s Happening Now!
Key Executives From 4 Of The Industry’s Leading Companies Demonstrate The AI Partner Technology That Is Going To Revolutionize The Way We Work With Our Channel Partners
Meet Your Panel:
Rod Baptie
Founder & CEO at Baptie & Co.
Whit Crump
Managing Director – Channels and Partner Programs at Google
Tony Surma
CTO – Americas Global Partner Solutions at Microsoft
Stacey Black
NPN Partner Programs at NVIDIA
Divya Rajagopalan Ed.D.
Senior Director – Alliances & Channel Digital Innovation & Transformation at ServiceNow
9:30-10:00 AM
Panel: What Do Customers Want? Our Experts Discuss The Technologies Customers Are Demanding To Radically Change Partner Engagement
Meet Your Panel:
Rod Baptie
Founder & CEO at Baptie & Co.
James Hodgkinson
SVP, Ecosystems at 360insights
Balaji Subramanian
Chief Partner Officer and Interim Chief Revenue Officer at Channel Mechanics
Trevor Burnett
VP of Marketing at Impartner
Harbinder Khera
CEO and Founder at Mindmatrix
10:00-12:00 PM
The Exhibition
Your Chance To Meet Our Sponsors:
12:00-1:30 PM
Lunch Keynote
AI and Channel Management: How Does This Change The Skillset You Will Need To Succeed
Meet Your Speaker:
Nina Harding
CVP – Americas Global Partner Solutions at Microsoft
1:30-2:15 PM
Explore The Technology 01
Really Understand What Technology Can Do
Choose A Demonstration Session Where Vendors Showcase Their Capabilities:
Ecosystem Orchestration, Simplified: The Unified Approach to Partner Tech & Strategy With 360insights- Presented by James Hodgkinson
Channel Mechanics
Maritz- Presented by Alex Eckerle
Crossbeam- Presented by Elizabeth Whalen
WorkSpan AI: Empower Every Seller with AI-Powered Partnerships With WorkSpan
Activate More Partner-Sourced Pipeline and Build a Co-Selling Program With PartnerTap
2:20-3:00 PM
Expert Sessions 01
Your chance to ask a panel of experts the questions you need answered on the topics that matter to you
Your choice of topics:
1.Gaining Executive buy-in – How do you Define Clear Objectives and Metrics to justify budget for a new partner program development?
- Panelists: Karen Hartsell of Ericsson, Balaji Subramanian of Channel Mechanics, Dana Fornasar of Mastercard, Frank Hanzlik of Avalara Moderator: Kim King- PTC Aurora
2.Choosing an AI solution – what are the key considerations?
- Panelists: David Landew of Hitachi Vantara, Harbinder Khera of Mindmatrix, Steven Kellam of StructuredWeb Moderator: Theresa Caragol- AchieveUnite
3.Implementing an AI solution – how do you train, test and implement an AI solution?
- Panelists: Amith Sinha of WorkSpan, Adam Jones of Ansira, Hannibal Scipio of Forrester Moderator: Paul Szczepan of F5
4. How can you leverage technology to develop a state-of-the-art Partner Onboarding program?
- Panelists: Mike Blumenstein of Smartsheet, Brent Earlewine of Verizon Connect, Kevin Linehan of Crossbeam Moderator: Raegan Wilson of Spur Reply
5.Incentive Programs – one size does not fit all using tech to deliver a multi-faceted incentive program
- Panelists: Chris Engler of Infoblox, Gary Hill of Infinera, Andrew Gaus of Maritz, Claudio Ayub of CarltonOne Moderator: Pat Carroll of SAP
8.Partner portals – what should you expect from the technology?
- Panelists: Veer Makwana of Akamai, Janice Savage of Igel, James Hodgkinson of 360insights, Trevor Burnett of Impartner Moderator: Nick Tidd of Zoom
3:05-3:25 PM
Coffee Break
Take this time to explore the exhibition hall and get to know our sponsors
3:25-4:10 PM
Explore The Technology 02
Really Understand What Technology Can Do
Choose A Demonstration Session Where Vendors Showcase Their Capabilities:
StructuredWeb – Presented by Sam Oliff
CarltonOne
Spur Reply – Presented by Raegan Wilson
Ansira – Presented by Adam jones & Irais Faura
Mindmatrix
Impartner – Presented by Trevor Burnett
Magentrix – Presented by Paul Bird
4:15-5:05 PM
Expert Sessions 02
Your chance to ask a panel of experts the questions you need answered on the topics that matter to you
Your choice of topics:
9. Assessing your Current State – understanding where the Gaps exist
a. Researching and understanding the technology you need
b. Developing a Comprehensive Implementation Plan
- Panelists: Kerstin Demko of Versapay, Justin Lyle-Purdy, Nadine Singer of F5, Gina Batali-Brooks of Is Inspired Moderator: Andy Marsee of Intel
10. Testing and Integrating the new system
a. Training and Onboarding Internal Teams and Partners
b. Launching and Monitoring the new system Collecting feedback from partners and internal teams to refine the system
- Panelists: Christy Deatherage of e2open, Sumeet Khana of Microsoft, Mark Rapoport of Check Point, Francesca Salamone of Zebra Moderator: Kelly Curnow of F5
12. Leveraging technology to drive Collaboration and Co-Selling programs
- Panelists: Joe Martin of Microsoft, Judy Loehr of PartnerTap, Arthur Chee of Xpeto Moderator: Divya Rajagopalan of ServiceNow
14. How do you use AI plus TCMA (Through Partner Marketing Automation) to deliver partner marketing success?
- Panelists: Vaughn Mordecai Mindmatrix, Kristin Carey of eTrigue, Hannibal Scipio of Forrester Moderator: Heather Margolis of Channel Maven
15. The essential piece – building Strong Channel Metrics and Analytics that are meaningful for the ‘C’ suite
- Panelists: Ole Dame, Jaspreet Jaffer of Atlassian, Christina Wedge of Versapay Moderator: Kim King of PTC
5:05-6:15 PM
The Exhibition
Your Chance To Meet Our Sponsors:
6:30-10:00 PM
San Diego Bay Cruise
April 30th
7:30-8:30 AM
Breakfast
8:30-9:10 AM
Opening Keynote Panel
The Good, The Bad, and The Ugly of Implementing New Partner Technology
Meet Your Panel:
Paul Szczepan
VP Global Partner Solutions Engineering at F5 Networks
Kimberly King
Chief Partner Officer at PTC
Joe Sykora
SVP and GM Americas at Coro
Nick Tidd
Head of Global Channel GTM at Zoom
9:15-10:00 AM
The Partner Perspective – What Do They Value Most From Our PartnerTech?
Meet Your Panel:
Larry Walsh
CEO and Chief Analyst at Channelnomics
Greg Sarafin
Global Vice Chair – Partner Ecosystem at EY
Joe Markert
CEO at TransformITive
Kayvan Yazdi
Co-founder and CEO at TruAdvantage
10:00-12:00 PM
The Exhibition
Your Chance To Meet Our Sponsors:
12:00-1:00 PM
Lunch
1:00-1:45 PM
Explore The Technology 03
Really Understand What Technology Can Do
Choose A Demonstration Session Where Vendors Showcase Their Capabilities:
Is Inspired
e2open – Presented By Rahul Rodam
Xpeto
Mindmatrix
Impartner – Presented By Trevor Burnett
1:50-2:35 PM
Expert Sessions 03
Your chance to ask a panel of experts the questions you need answered on the topics that matter to you
Your choice of topics:
1. Gaining Executive buy-in – How do you Define Clear Objectives and Metrics to justify budget for a new partner program development?
- Panelists: Karen Hartsell of Ericsson, Sumeet Khana of Microsoft, Dana Fornasar of Mastercard, Lisa Stifelman-Perry of Splunk a Cisco Company Moderator: Diane Krakora of PartnerPath
2. Choosing an AI solution – what are the key considerations?
- Panelists: David Landew of Hitachi Vantara, Vaughn Mordecai of Mindmatrix, Steven Kellam of StructuredWeb Moderator: Theresa Caragol of AchieveUnite
4. How can you leverage technology to develop a state-of-the-art Partner Onboarding program?
- Panelists: Jasmina Muller of Titan Cloud Storage, Nikita Zhitkevich of PartnerStack, Pat Carroll of SAP, Brent Earlewine of Verizon Connect Moderator: Heather Margolis of Channel Maven
5. Incentive Programs – one size does not fit all using tech to deliver a multi-faceted incentive program
- Panelists: John Uribe of Smartsheet, Irais Faura of Ansira, Andrew Gaus of Maritz, Claudio Ayub of CarltonOne Moderator: Gary Hill of Infinera
6. Deal Registration Systems – making deal reg easy for your partners whilst delivering the information you need
- Panelists: Kelly Curnow of F5, Chris Engler of Infoblox, Nadine Singer of F5, Kim Williams of Red Hat Moderator: Ko Mistry of Grammarly
8. Partner portals – what should you expect from the technology?
- Panelists: Mike Blumenstein of Smartsheet, Veer Makwana of Akamai, James Hodgkinson of 360insights, Fereshta Nouri of Magentrix Moderator: Joe Sykora of Coro Cybersecurity
2:40-3:10 PM
Coffee Break
Take this time to explore the exhibition hall and get to know our sponsors
3:15-4:00 PM
Explore The Technology 04
Really Understand What Technology Can Do
Choose A Demonstration Session Where Vendors Showcase Their Capabilities:
Ecosystem Orchestration, Simplified: The Unified Approach to Partner Tech & Strategy With 360insights- Presented by James Hodgkinson
Channel Mechanics
4:05-4:50 PM
Expert Sessions 04
Your chance to ask a panel of experts the questions you need answered on the topics that matter to you
Your choice of topics:
9. Assessing your Current State – understanding where the Gaps exist
a. Researching and understanding the technology you need
b. Developing a Comprehensive Implementation Plan
- Panelists: Justin Lyle-Purdy, Lisa Stifelman-Perry of Splunk a Cisco Company, Raegan Wilson of Spur Reply Moderator: Andy Marsee of Intel
11. Partner feedback – Using technology to help you understand what your partners actually value?
- Panelists: Francesca Salamone of Zebra, Christy Deatherage of e2open Moderator: Paul Szczepan of F5
12. Leveraging technology to drive Collaboration and Co-Selling programs
- Panelists: Joe Martin of Microsoft, Divya Rajagopalan of ServiceNow, Erin Bates of Crossbeam Moderator: Harbinder Khera of Mindmatrix
13. Using tech to enable and accelerate your Hyperscaler Programs
- Panelists: Amith Sinha of WorkSpan, Judy Loehr of PartnerTap, Hannibal Scipio of Forrester Moderator: Larry Walsh of Channelnomics
15. The essential piece – building Strong Channel Metrics and Analytics that are meaningful for the ‘C’ suite
- Panelists: Ole Dame, Arthur Chee of Xpeto, Christina Wedge of Versapay Moderator: Balaji Subramanian of Channel Mechanics
5:00 PM
Closing Remarks
