CHANNEL FOCUS 2022

Join us: September 13 – 15, 2022

Jump to: Gallery | Agenda | Speakers | Workshops | Why attend?

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The Agenda

Click a tab below to view the agenda for that day:

Day 1

Day 2

Day 3

Day 1

Day 2

Day 3

Speakers

The workshops

Refer to conference agenda for details of when each workshop is scheduled to take place.

The Channel Focus Workshops are held twice per day, each day of the conference.

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

Workshop Times:
Wednesday, September 14th, 2022: 11:20 – 12:20 and 3:45 – 4:45

Thursday, September 15th, 2022: 10:30 – 11:30 and 2:30 – 3:30

Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.

The Five Golden Rules Workshops: The 5 Things That Will Make You More Effective at:

1. Building an engagement with today’s MSPs – what do they really want from the vendor?

2. When building a marketplace strategy.

3. In building an influencer program.

4. In moving from a traditional to an XaaS model.

5. In enabling our partners to optimize their use of social and digital channels.

6. When building an Eco-System.

The Discussion Workshops: A Real Opportunity to Debate These Issues:

7. Best practice in building and managing a Partner Advisory Council

8. What are the skillsets today’s Channel Account Managers will need?

9. Channel spending–workshop participants discuss their most successful programs

10. The latest thinking on TCMA (Through Channel Marketing Automation), what is really working?

11. How do you build metrics to help you understand which partners you need to recruit, retain, or retire.

12. The latest thinking on partner incentives.

Moderators:

Tim Acker, Courtney Acuff, Christian Alvarez, Tricia Atchison, Claudio Ayub, Sergio Bea, Karlyn Bentley, Carlos Blanco, Meg Brennan, Theresa Caragol, Kristen Cole, Laura Cooling-Braasch, Lori Cornmesser, Kevin Dean, Tiffany Dunn, Cassie Fhur, Alyssa Fitzpatrick, Richard Flynn, Kenneth Fox, Tina Gravel, Lori Harner, Amy Henderson, Vedonia Ingram, Steven Kellam, Kimberly King, Maria Macaluso, Karyn MacKie, Heather Margolis, Micheal McCollough, Jeff McCullough, Jamie Mendez, Marc Monday, John Muscarella, Rahul Roddam, Kevin Rooney, Rafael Sanguily, Carmen Sorice III, Karen Strub, Rachel Tuller, Larry Walsh, Roland Zelles

Why should I attend?

Our 10 Point Promise

At each and every Channel Focus Event, we promise:

To create an environment which helps solve and generate strategies to tackle the most important Channel issues
To work with the industries’ Channel leaders to develop an agenda to include the pertinent Channel issues
To recruit speakers and panelists who are experts on the Channel and to work with those speakers to develop informative and actionable presentations
To provide interactive workshop environments, led by industry leaders, where delegates can find answers to their questions
To look after and treat every event attendee as though they were guests in our own homes
To create an event that is exceptionally well run and managed
To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions
To create an ambience that encourages and enables our guests to meet and network with one another
To create a forum where groups like the Women’s Leadership Council can discuss key issues affecting the industry
To constantly listen to our guests so we can continually strive to improve Channel Focus

10 Reasons to Attend

10 Reasons You Need to Attend Channel Focus

It is the world’s number 1 Channel conference and delivers unprecedented value, knowledge, and actionable strategy applicable to your own organization.
Money savings by learning key strategy from experts who have determined the best practices- these answers are invaluable and will save you many times the amount you will spend on attending the event.
Learn from the experts: Channel Focus Conference has a reputation of having the best speakers and workshop moderators of any channel conference. Also, unlike many other conferences, most of the speakers stay to actively participate in all the conference activities.
Customizable Agenda that can be tailored to you. You choose what you attend, so your experience and learning are unique to your own needs.
Practical how-to presentations that focus on how to optimize fundamental channel sales, marketing, and operational activities.
Get answers to your questions in our workshops. These small group discussions are designed to enable you to ask questions and get answers to the issues that matter to you.
Networking opportunities during the conference. You’ll make great contacts, meet key sources of help, and establish valuable relationships.
Channel Focus is amazingly real world with a significant amount of sharing of honest and practical ideas. It is a closed forum: there is no press in attendance. This allows industry Channel sales and marketing executives getting together to learn and help each other.
Access to the world’s leading channel solution providers. These providers will be present to address your mission-critical priorities.
Above all Channel Focus is a content-driven event. Our advisory board of over 30 senior channel experts have generously contributed their time to help us develop the agenda that covers the most important and current Channel issues.

CHANNEL FOCUS 2022

07:30 – 08:15: BREAKFAST

08:15 – 09:15: Keynote

09:30 – 10:10: Sessions 1, 2 & 3

10:10 – 10:30: NETWORKING BREAK

10:35 – 11:15: Sessions 4, 5 & 6

11:20 – 12:20: FIRST WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

12:20 – 13:50: SPECIAL LUNCH SESSION

13:50 – 14:30: Sessions 7, 8 & 9

14:35 – 15:15: Sessions 10, 11 & 12

15:20 – 15:40: NETWORKING BREAK

15:45 – 16:45: SECOND WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

16:50 – 17:50: Evening Panel

19:00 – : The Channel Focus Gala Evening Event

07:30 – 08:15: BREAKFAST

08:15 – 09:15: Keynote

09:25 – 10:05: Sessions 13, 14 & 15

10:10 – 10:30: NETWORKING BREAK

10:30 – 11:30: THIRD WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

11:35 – 12:15: Sessions 16, 17 & 18

12:15 – 12:45: Meet the Sponsors

12:50 – 13:50: LUNCH

13:50 – 14:30: Sessions 19, 20 & 21

14:30 – 15:30: FOURTH WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

15:30 – 15:50: NETWORKING BREAK

15:55 – 16:35: Sessions 23 & 24

16:35 – 17:00: Benchmark Survey & Concluding Remarks

Don't Miss Out!

Check out the agenda for this year’s Channel Focus Conference in Dana Point

Book before August 2nd to save $500- NO CODE REQUIRED!

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