PartnerTechX 2025
Event Agenda
April 28th
5:30-6:30PM
Women’s Leadership Council Happy Hour (women only)
6:30-10PM
PartnerTechX Welcome Event
Network with fellow attendees and get a chance to meet our sponsors
Sponsored By:
April 29th
7:30-8:15 AM
Breakfast
8:15-9:15 AM
Opening Keynote
No Theory- It’s Happening Now!
Key Executives From 3 Of The Industry’s Leading Companies Demonstrate The AI Partner Technology That Is Going To Revolutionize The Way We Work With Our Channel Partners
Meet Your Panel
Whit Crump
Managing Director – Channels and Partner Programs at Google
Tony Surma
CTO – Americas Global Partner Solutions at Microsoft
Stacey Black
NPN Partner Programs at NVIDIA
9:15-10:00 AM
Special Session TBD
10:00-12:00 PM
The Exhibition
Your Chance To Meet Our Sponsors:
12:00-1:30 PM
Lunch Keynote
AI and Channel Management: How Does This Change The Skillset You Will Need To Succeed
Meet Your Speaker
Nina Harding
CVP – Americas Global Partner Solutions at Microsoft
1:30-2:15 PM
Explore The Technology 01
Really Understand What Technology Can Do
Choose from 8 Demonstration Sessions Where Vendors Showcase Their Capabilities
2:20-3:00 PM
Expert Sessions 01
Your chance to ask a panel of experts the questions you need answered on the topics that matter to you
Your choice of 8 topics - don’t worry we know you want to attend more than one – these topics repeat on Wednesday
1. Gaining Executive buy-in – How do you Define Clear Objectives and Metrics to justify budget for a new partner program development?
2. Choosing an AI solution – what are the key considerations?
3. Implementing an AI solution – how do you train, test and implement an AI solution?
4. How can you leverage technology to develop a state-of-the-art Partner Onboarding program?
5. Incentive Programs – one size does not fit all using tech to deliver a multi-faceted incentive program
6. Deal Registration Systems – making deal reg easy for your partners whilst delivering the information you need
7. Keep manual intervention to a minimum how do you deliver quotes in a fast automated fashion
8. Partner portals – what should you expect from the technology?
3:05-3:25 PM
Coffee Break
Take this time to explore the exhibition hall and get to know our sponsors
3:25-4:10 PM
Explore The Technology 02
Really Understand What Technology Can Do
Choose from 8 Demonstration Sessions Where Vendors Showcase Their Capabilities
4:15-5:05 PM
Expert Sessions 02
Your chance to ask a panel of experts the questions you need answered on the topics that matter to you
Your choice of 8 topics - don’t worry we know you want to attend more than one – these topics repeat on Wednesday
9. Assessing your Current State – understanding where the Gaps exist
a. Researching and understanding the technology you need
b. Developing a Comprehensive Implementation Plan
10. Testing and Integrating the new system
a. Training and Onboarding Internal Teams and Partners
b. Launching and Monitoring the new system Collecting feedback from partners and internal teams to refine the system
11. Partner feedback – Using technology to help you understand what your partners actually value?
12. Leveraging technology to drive Collaboration and Co-Selling programs
13. Using tech to enable and accelerate your Hyperscaler Programs
14. How do you use AI plus TCMA (Through Partner Marketing Automation) to deliver partner marketing success?
15. The essential piece – building Strong Channel Metrics and Analytics that are meaningful for the ‘C’ suite
16. Automating Compliance & Partner Security – Implementing AI-driven risk assessment tools to vet partners for security, compliance, and financial stability.
5:05-6:15 PM
The Exhibition
Your Chance To Meet Our Sponsors:
6:30-10:00 PM
San Diego Bay Cruise
April 30th
7:30-8:30 AM
Breakfast
8:30-9:10 AM
Opening Keynote Panel
The Good, The Bad, and The Ugly of Implementing New Partner Technology
Meet Your Panel
Paul Szczepan
VP Global Partner Solutions Engineering at F5 Networks
Wayne Linford
Director, North America Channel Programs and Operations at Lenovo
Joe Sykora
SVP, Worldwide Channels and Partner Sales at Proofpoint
Nick Tidd
Head of Global Channel GTM at Zoom
9:15-10:00 AM
The Partner Perspective – What Do They Value Most From Our PartnerTech?
Meet Your Panel
Larry Walsh
CEO and Chief Analyst at Channelnomics
Greg Sarafin
Global Vice Chair – Partner Ecosystem at EY
Joe Markert
CEO at TransformITive
Kayvan Yazdi
Co-founder and CEO at TruAdvantage
10:00-12:00 PM
The Exhibition
Your Chance To Meet Our Sponsors:
AI Unleashed: The Future of Partner Programs
Witness the Most Game-Changing AI PartnerTech Innovations Ever Assembled in One Place!
The world of partner programs is evolving at lightning speed, and AI is the driving force behind the transformation.
For the first time ever, we’re bringing together a curated lineup of cutting-edge AI solutions from the most innovative tech companies—each designed to supercharge partner ecosystems like never before.
What to Expect:
- Hyper-Personalized Partner Enablement AI-Powered Partner Recruitment
- Automated Co-Sell & Deal Acceleration
- Next-Level Incentives & Compensation
- AI-powered content and training that adapts to each partner’s unique needs.
- AI-Driven Metrics & Predictive Analytics
This exclusive showcase will redefine how tech leaders think about partner management, revenue acceleration, and ecosystem growth.
12:00-1:00 PM
Lunch
1:00-1:45 PM
Explore The Technology 03
Really Understand What Technology Can Do
Choose from 8 Demonstration Sessions Where Vendors Showcase Their Capabilities
1:50-2:35 PM
Expert Sessions 03
Your chance to ask a panel of experts the questions you need answered on the topics that matter to you
Your choice of 8 topics
1. Gaining Executive buy-in – How do you Define Clear Objectives and Metrics to justify budget for a new partner program development?
2. Choosing an AI solution – what are the key considerations?
3. Implementing an AI solution – how do you train, test and implement an AI solution?
4. How can you leverage technology to develop a state-of-the-art Partner Onboarding program?
5. Incentive Programs – one size does not fit all using tech to deliver a multi-faceted incentive program
6. Deal Registration Systems – making deal reg easy for your partners whilst delivering the information you need
7. Keep manual intervention to a minimum how do you deliver quotes in a fast automated fashion
8. Partner portals – what should you expect from the technology?
2:40-3:10 PM
Coffee Break
Take this time to explore the exhibition hall and get to know our sponsors
3:15-4:00 PM
Explore The Technology 04
Really Understand What Technology Can Do
Choose from 8 Demonstration Sessions Where Vendors Showcase Their Capabilities
4:05-4:50 PM
Expert Sessions 04
Your chance to ask a panel of experts the questions you need answered on the topics that matter to you
Your choice of 8 topics
9. Assessing your Current State – understanding where the Gaps exist
a. Researching and understanding the technology you need
b. Developing a Comprehensive Implementation Plan
10. Testing and Integrating the new system
a. Training and Onboarding Internal Teams and Partners
b. Launching and Monitoring the new system Collecting feedback from partners and internal teams to refine the system
11. Partner feedback – Using technology to help you understand what your partners actually value?
12. Leveraging technology to drive Collaboration and Co-Selling programs
13. Using tech to enable and accelerate your Hyperscaler Programs
14. How do you use AI plus TCMA (Through Partner Marketing Automation) to deliver partner marketing success?
15. The essential piece – building Strong Channel Metrics and Analytics that are meaningful for the ‘C’ suite
16. Automating Compliance & Partner Security – Implementing AI-driven risk assessment tools to vet partners for security, compliance, and financial stability.
5:00 PM
Closing Remarks
