Want to attend Channel Focus 2025 but need approval?
We’ve made it easy for you to make your case
We know getting budget approval to attend a conference can be a challenge. That’s why we’ve made it easy for you to explain the value and ROI of attending Channel Focus 2025—the world’s #1 channel conference.
Simply customize the letter below and share it with your manager to show why Channel Focus is a smart investment for your team and your organization.
Getting the green light to attend Channel Focus 2025 isn’t just about asking—it’s about presenting a strong, business-focused case.
Follow these steps to make your request impossible to turn down:
Highlight the Value
Start by emphasizing the immense value the Channel Focus Conference offers. Explain how the conference brings together industry experts, thought leaders, and peers to discuss the latest trends, strategies, and best practices in the channel. Emphasize how attending will provide you with actionable insights and networking opportunities that can directly benefit your role and the company.
Showcase ROI
Make a compelling case for the return on investment (ROI) of sending you to the conference. Highlight any potential cost savings, revenue opportunities, or competitive advantages that could result from your attendance. Consider providing estimates of the potential ROI based on previous conference outcomes or industry benchmarks.
Align with Company Goals
Demonstrate how your attendance aligns with the company’s objectives and priorities. Show how the knowledge and connections you’ll gain at the conference can contribute to achieving key business goals, such as increasing sales, expanding partnerships, or staying ahead of competitors.
Present a Plan
Be proactive and present a well-thought-out plan detailing how your absence will be managed and how your responsibilities will be covered during the conference. Assure your boss that you’ve considered the impact on ongoing projects and have a plan in place to ensure continuity.
Offer Solutions
Address any concerns your boss may have, such as budget constraints or scheduling conflicts, by offering alternative solutions. This could include exploring sponsorship opportunities or adjusting your workload to accommodate the conference dates.
Follow Up
After presenting your request, follow up with your boss to address any additional questions or concerns they may have. Reiterate your enthusiasm for the conference and your commitment to maximizing the opportunity for professional development and growth.