Channel Focus 2025 Agenda

Explore the sessions shaping the future of the channel—curated by and for today’s top channel leaders.

Tuesday, October 7th

Women’s Leadership Council 2025 Meeting

7:30-8:30 AM

Networking Breakfast

7:30-8:30 AM

8:45-9:30 AM

Opening Keynote: Summit Schmummit: Why the Climb Still Counts

9:30-10:30 AM

Roundtables – Getting to know your fellow delegates

  1. What are the characteristics of the best job you ever had?
  2. What is the thing you are most proud of?
  3. What’s on your bucket list and why?
  4. What are you doing differently to plan for your future?
  5. What are you struggling with at work right now?

Moderator: Theresa Caragol – AchieveUnite

10:30-10:45 AM

Break

11:20-11:50 AM

Quick Tips

Moderator

No-one should be left behind – How to motivate your team and colleagues to take advantage of the new technologies?

5 things you need to do to invest in your growth

Building your personal Board of Directors

Luanne Tierney – Mission, A CDW Company

11:50-12:50 PM

Power Networking Lunch

12:50-2:00 PM

Sessions: Speed Mentoring

Moderator

Launching your career go to market plan

Speed Mentoring

Visualization and Meditation

Women Channel Leaders

Speaker Coming Soon

2:45-3:00 PM

Closing Remarks

6:30-9:30 PM

Channel Focus Welcome Event

Wednesday, October 8th

7:30-8:15 AM

Breakfast

8:15-9:15 AM

Opening Keynote: The Revolution Begins

AI is set to transform partner engagement across the industry.

Join four of the leading voices in the channel as they discuss the profound impact AI will have on the future of partner relationships and business strategies.

9:20-10:20 AM

The Quickfire Sessions: Jaw Dropping AI Use Cases You Have to See

Experts share how they are integrating the very latest AI into their Channel Strategy

10:20-10:40 AM

Networking Break

Track 1

The Channel Executive Council Track

Sessions chosen and managed by the CEC – the Industry’s most powerful Group of Channel leaders

Track 2

Improving Channel Performance

Track 3

Channel Strategy and Tactics

10:40-11:20 AM

Session 02

Session 03

11:25-12:25 PM

Breakouts 01

Your choice of 12 different sessions

Ask the experts – In these small group sessions a panel of 3 expert practitioners answer your questions and share their expertise to help you build industry leading programs

The Ask the expert Breakouts – What does it take to – 

1.Implement AI into your partner program

2. Increase partner sourced revenue

3. Build the next step – Moving from partners signed to partners bringing in deals

4. Build an effective incentive program

5. Build an MSP program

6. Build a program when you are not one of your partners biggest vendors

The Discussion Workshops – A Real Opportunity to Debate These Issues 

7. How do you selectively recruit partners to tackle specific markets?

8. How do you leverage AI to change your partner engagement?

9. How do you build an effective co-sell program?

10. How do you Leveraging Social to promote partner strategy?

11. How do you develop metrics that satisfy all your key stakeholders?

12. How do you build a relationship with major partners like CDW and Insight?

12:25-2:00 PM

Special Lunch Session: How To Be Ready for AI- The Channel Team Game Changer

2:05-2:45 PM

Session 04

2:45-3:05 PM

Networking Break

3:05-3:45 PM

Breakouts 02

Ask the experts – In these small group sessions a panel of 3 expert practitioners answer your questions and share their expertise to help you build industry leading programs

The Ask the expert Breakouts – What does it take to – 

1.Implement AI into your partner program

2. Increase partner sourced revenue

3. Build the next step – Moving from partners signed to partners bringing in deals

4. Build an effective incentive program

5. Build an MSP program

6. Build a program when you are not one of your partners biggest vendors

The Discussion Workshops – A Real Opportunity to Debate These Issues 

7. How do you selectively recruit partners to tackle specific markets?

8. How do you leverage AI to change your partner engagement?

9. How do you build an effective co-sell program?

10. How do you Leveraging Social to promote partner strategy?

11. How do you develop metrics that satisfy all your key stakeholders?

12. How do you build a relationship with major partners like CDW and Insight?

4:10-4:50 PM

Session 07

Session 08

5:00-5:55 PM

Evening Panel: Stop, start, continue — How to build effective engagement with a major partner

6:00-7:00 PM

Club Next Meeting – Invitation Only

7:00 PM

Channel Focus Awards Gala Dinner

Cocktail attire – Everyone welcome

Thursday, October 9th

7:30-8:15 AM

Breakfast

8:15-9:15 AM

KEYNOTE Presentation: Agentic AI- From Assistants to Autonomous Collaborators

Track 1

The Channel Executive Council Track

Sessions chosen and managed by the CEC – the Industry’s most powerful Group of Channel leaders

Track 2

Improving Channel Performance

Track 3

Channel Strategy and Tactics

9:25-10:05 AM

Session 11

Session 12

10:10-10:30 AM

Networking Break

10:35-11:15 AM

Session 13

Session 14

11:20-12:20 PM

Breakouts 03

Ask the experts – In these small group sessions a panel of 3 expert practitioners answer your questions and share their expertise to help you build industry leading programs

The Ask the expert Breakouts – What does it take to – 

1.Implement AI into your partner program

2. Increase partner sourced revenue

3. Build the next step – Moving from partners signed to partners bringing in deals

4. Build an effective incentive program

5. Build an MSP program

6. Build a program when you are not one of your partners biggest vendors

The Discussion Workshops – A Real Opportunity to Debate These Issues 

7. How do you selectively recruit partners to tackle specific markets?

8. How do you leverage AI to change your partner engagement?

9. How do you build an effective co-sell program?

10. How do you Leveraging Social to promote partner strategy?

11. How do you develop metrics that satisfy all your key stakeholders?

12. How do you build a relationship with major partners like CDW and Insight?

12:20-12:50 PM

Meet The Sponsors

Your chance to connect with our amazing sponsors

12:50-1:50 PM

Lunch + CEC, Club Next and WLC Reports

1:50-2:30 PM

Session 16

2:35-3:35 PM

Breakouts 04

Ask the experts – In these small group sessions a panel of 3 expert practitioners answer your questions and share their expertise to help you build industry leading programs

The Ask the expert Breakouts – What does it take to – 

1.Implement AI into your partner program

2. Increase partner sourced revenue

3. Build the next step – Moving from partners signed to partners bringing in deals

4. Build an effective incentive program

5. Build an MSP program

6. Build a program when you are not one of your partners biggest vendors

The Discussion Workshops – A Real Opportunity to Debate These Issues 

7. How do you selectively recruit partners to tackle specific markets?

8. How do you leverage AI to change your partner engagement?

9. How do you build an effective co-sell program?

10. How do you Leveraging Social to promote partner strategy?

11. How do you develop metrics that satisfy all your key stakeholders?

12. How do you build a relationship with major partners like CDW and Insight?

3:35-3:50 PM

Networking Break

3:55-4:25 PM

The Channel Focus Benchmark Survey Results

What Really Matters to Vendors and Partners

Concluding Remarks

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