Jump to: Gallery | Agenda | Speakers | Workshops | Why attend?
Photo gallery
The Agenda
Click a tab below to view the agenda for that day:
Conference introduction
Building an effective Channel strategy for today’s very different market-what needs to change and why?
Chair:
| Track 1 – Managing Channels in a Time of Change | Track 2 – Improving Channel Performance. Programs that Make a Difference |
| Session 1: Marketplaces–how do you build them into your Channel strategy?
Panel:
Moderator:
|
Session 2: Best practice use of Automationto better serve your partners
Panel:
Moderator:
|
| Session 3: Professional Services – Best practice in reconciling the needs of the direct team and your channel partners
Presentation:
Chair:
|
Session 4: How can you Change the Channel from the Afterthought to a Key Pillar of your Company’s Strategy?
Presentation:
Chair:
|
| Session 5: How do you build a model to effectively measure both the partner and customer experience?
Presentation:
Chair:
|
Session 6: How do you Advocate Inclusion and Enable the Building of a Diverse Channel Team?
Panel:
Moderator:
|
Quick tips 1: To Gain Partner Mindshare
Quick tips 2: To Make your Program Easier for your Partners to Use
Quick tips 3: To Help Partners Free Up those Major Projects
Moderator:
Are Partner Tiers, Deal Reg, and other Standard Incentives Losing Relevance? And if so, what will replace them?
Panel:
Moderator:
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance. Programs that Make a Difference |
| Session 7: One Size Does Not Fit All! Building a Flexible but Simple Program to Meet Widely Differing Partner Needs
Panel:
Moderator:
|
Session 8: Applying Account-Based Marketing to Your Channel Partners
Presentation:
Chair:
|
| Session 9: Creating a Program to Target the Influencer Channel.
Presentation:
Chair:
|
Session 10: What is Best Practice in the Use of AI and other New Technologies in Building a Better Understanding of your Partner Community?
Presentation:
Chair:
|
| Session 11: Are “Partners” Now Becoming More “Trusted Advisors”? what is the impact of a non-rebilling/reselling channel vs one that sells or influences sales for you?
Panel:
Moderator:
|
Session 12: Rethinking how you Measure Return on your Co-Op and MDF programs.
Panel:
Moderator:
|
How will the MSP Model Evolve – which new models are being adopted and how should a smart vendor respond?
Panel:
Moderator:
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance. Programs that Make a Difference |
| Session 13: How Should your Program Adapt to the Continuing Move to OPEX Based Models?
Panel:
Moderator:
|
Session 14: The Latest Thinking on Partner Incentives
Panel:
Moderator:
|
| Session 15: How do you Effectively Measure the ROI of your Channel Partner program?
Presentation:
Chair:
|
Session 16: How do we Enable our Partners to Move to a Digital Marketing Strategy?
Presentation:
Chair:
|
Speakers
Refer to conference agenda for details of when each workshop is scheduled to take place.
The Channel Focus Workshops are held twice per day, each day of the conference.
The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.
Workshop Times:
Wednesday, November 8th, 2023: 11:20 – 12:20 and 3:45 – 4:45
Thursday, November 9th, 2023: 10:30 – 11:30 and 2:30 – 3:30
Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.
The Channel Specific Workshops – How do you more effectively engage with:
1. MSPs
2. The Hyperscalers
3. GSIs
4. ISVs
5. Agents
6. Influencers
The Discussion Workshops – A Real Opportunity to Debate These Issues:
7. Participants share the things they have done to make them easier to do business with
8. Career development – what skillsets will the next generation of Channel leaders need?
9. Moving from direct to indirect – how can you quickly build and scale the Channel opportunity?
10. Building an effective set of metrics to measure partner ROI
11. The latest thinking on partner incentives.
12. Through Channel marketing – what do partners really want and use?
AI Hands On Workshop:
13. AI – a hands on introduction to AI and its uses to and with your channel Partners
The Agent Workshops:
14. A deep dive into operations – what is required to make an agent model work?
15. Marketing with agents – what support do agents need?
16. Building an agent program – what is required?
Sign Up To Receive Updates About PartnerTechX