2026 TechXcellence Awards Nominees

Where Visionary Technology Meets Outstanding Partnership.

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AI Pioneer Award

Mindmatrix is nominated for the AI Pioneer Award for fundamentally redefining how artificial intelligence operates within partner ecosystems. Rather than layering AI onto existing workflows, Mindmatrix embeds intelligence directly into the structural core of partner marketing, sales enablement, and ecosystem orchestration through its BridgeAI platform. By unifying partner data, engagement signals, campaign execution, and performance insights into a continuously learning system, Mindmatrix enables adaptive, personalized, and scalable partner engagement without increasing operational complexity. This structural approach transforms AI from a productivity feature into foundational infrastructure, delivering measurable improvements in partner activation, campaign effectiveness, and revenue velocity while maintaining transparency, governance, and human accountability.
mindmatrix.net
ServiceNow is nominated for the AI Pioneer Award for its thoughtful and pragmatic use of AI to transform partner enablement and sales readiness at global scale. Rather than using AI for automation alone, ServiceNow embedded AI‑powered practice and feedback into partner certification and sales readiness programs, enabling real‑world skill application, consistent evaluation, and scalable feedback across thousands of participants. This approach dramatically increased certification capacity, improved pass rates and readiness metrics, saved thousands of hours of manual review, and delivered measurable gains in confidence, performance, and business outcomes. By using AI to reinforce human development rather than replace it, ServiceNow sets a clear standard for responsible, high‑impact AI in partner engagement and enablement.
servicenow.com
ServiceNow is nominated for the AI Pioneer Award for its thoughtful and pragmatic use of AI to transform partner enablement and sales readiness at global scale. Rather than using AI for automation alone, ServiceNow embedded AI‑powered practice and feedback into partner certification and sales readiness programs, enabling real‑world skill application, consistent evaluation, and scalable feedback across thousands of participants. This approach dramatically increased certification capacity, improved pass rates and readiness metrics, saved thousands of hours of manual review, and delivered measurable gains in confidence, performance, and business outcomes. By using AI to reinforce human development rather than replace it, ServiceNow sets a clear standard for responsible, high‑impact AI in partner engagement and enablement.
structured.ai

Innovation of The Year

Channel Maven is nominated for the Innovation of the Year Award for redefining how partners activate and execute marketing programs through its Maven Edge AI™ solution. Rather than adding more campaigns or assets to already crowded partner portals, Maven Edge AI acts as a purpose‑built marketing concierge that translates vendor strategies into clear, personalized, and actionable plans for each partner. By combining vendor priorities with a partner’s real operational capacity and embedding guided execution, reminders, and follow‑through directly into daily workflows, Channel Maven transforms enablement into activation. This shift delivers higher campaign adoption, better utilization of existing resources, and a more scalable, execution‑focused model for modern channel marketing.
channelmaven.com
PartnerOptimizer is nominated for the Innovation of the Year Award for redefining how organizations identify and invest in the right partners through its PIPE™ Partner Intelligence Platform for Ecosystems. Instead of managing partners after recruitment, PartnerOptimizer applies AI to continuously govern, validate, and score partner data based on real‑world economics, customer alignment, and technology adjacency. By transforming static partner records into a living intelligence system, PIPE replaces guesswork and volume‑driven recruitment with precise, defensible partner strategy—marking a category‑defining shift from partner administration to true partner intelligence.
partneroptimizer.com
PartnerTap is nominated for the Innovation of the Year Award for redefining how partner ecosystems are activated through true multi partner orchestration. By unifying data across every partner type including ISVs GSIs hyperscalers and resellers PartnerTap transforms fragmented ecosystem information into actionable intelligence that enables coordinated marketing and sales motions around each buyer and deal. Rather than managing partnerships in isolation the platform unlocks the combinatorial value of ecosystems by enabling teams to identify white space align partners with precision and execute complex partner led strategies at scale. Powering initiatives such as SAP’s industry leading Power of Three motion PartnerTap represents a breakthrough in how ecosystem data is operationalized for measurable growth.
partnertap.com

Ecosystem Excellence Award

Crossbeam is nominated for the Ecosystem Excellence Award for serving as essential infrastructure that enables modern partner ecosystems to operate with clarity, speed, and trust. By transforming partnership data into actionable intelligence, Crossbeam allows teams to securely identify account overlap, prioritize high‑intent opportunities, and coordinate co‑selling efforts based on real data rather than assumptions. Its shared source of truth reduces friction, accelerates alignment between partners and sales teams, and supports repeatable joint motions such as territory planning, account mapping, and coordinated outreach. With enterprise‑grade security and permissions that protect sensitive data, Crossbeam strengthens ecosystems by making collaboration more efficient, measurable, and scalable.
crossbeam.com
euler app
Euler is nominated for the Ecosystem Excellence Award for redefining partner operations with an automation‑first, end‑to‑end platform that makes partner revenue more predictable, scalable, and measurable. By unifying partner recruitment, deal and referral automation, communications, incentives, attribution, and analytics into a single system, Euler eliminates the fragmented toolchains and manual processes that slow partner programs down. Its AI‑native approach, including PAM AI for real‑time partner support and enablement, helps partners act faster while keeping data accurate through deep bi‑directional CRM integrations. With rapid time to value, strong customer validation, and a design built around how partners actually work, Euler delivers operational excellence that strengthens ecosystems at meaningful scale.
eulerapp.com
workspan logo
WorkSpan is nominated for the Ecosystem Excellence Award for enabling large enterprises to operate complex, multi‑partner ecosystems with greater clarity, coordination, and scale. Built to support co‑sell, co‑plan, and co‑market motions across ISVs, GSIs, hyperscalers, and resellers, WorkSpan provides a shared system of record that aligns partners around joint strategy, pipeline visibility, and execution. By embedding collaboration directly into daily workflows and integrating seamlessly with enterprise CRM systems, WorkSpan reduces friction, improves accountability, and helps organizations turn ecosystem complexity into a repeatable growth advantage. Its ability to orchestrate partnerships across diverse partner types exemplifies excellence in ecosystem execution.
workspan.com

Incentive Transformation Award

Ansira is nominated for the Incentive Transformation Award for redefining how enterprises design, manage, and scale partner incentive programs. Through a combination of advanced technology and strategic expertise, Ansira modernizes incentive structures such as MDF, rebates, and performance rewards, delivering improved utilization, faster execution, and clearer ROI. Its approach elevates incentives from transactional payouts to integrated drivers of partner motivation and ecosystem performance.
ansira.com
Channelscaler is nominated for the Incentive Transformation Award for its modern, data‑driven approach to partner incentives. By automating rebates, commissions, SPIFFs, and gamified performance programs, Channelscaler helps organizations simplify incentive operations, improve transparency, and reward partners faster. Its platform transforms incentives from manual, back‑office processes into strategic tools that drive partner engagement, loyalty, and measurable revenue growth.
channelscaler.com
PartnerStack is nominated for the Incentive Transformation Award for modernizing how organizations motivate, reward, and scale partner ecosystems. By automating partner commissions, payouts, and incentive structures across global programs, PartnerStack removes friction, improves transparency, and ensures partners are rewarded accurately and on time. Its flexible incentive models and seamless payout experience transform incentives from a back office burden into a strategic driver of partner engagement, loyalty, and sustained revenue growth.
partnerstack.com

Tech For Good Award

bongo
Bongo Learn is nominated for the Tech for Good Award for using AI‑powered video and assessment technology to expand access to education, skills development, and workforce readiness. By enabling scalable coaching, certification, and skill validation across higher education and professional training environments, Bongo helps individuals gain practical, job‑ready skills and supports more equitable access to high‑quality learning opportunities worldwide.
bongolearn.com
Maritz is nominated for the Tech for Good Award for its measurable commitment to sustainability and responsible business practices within the incentives and rewards industry. Through publicly reported environmental initiatives, emissions reduction efforts, and expanded sustainable reward options, Maritz demonstrates how technology‑enabled incentive programs can drive positive environmental impact while influencing partners and clients to adopt more responsible practices.
maritz.com
Zapier is nominated for the Tech for Good Award for its commitment to empowering nonprofits through accessible automation. By offering a dedicated nonprofit program with discounted access, Zapier enables mission‑driven organizations to reduce administrative work, streamline operations, and focus more time and resources on serving their communities. Its technology helps organizations of all sizes increase efficiency and scale impact without requiring technical expertise.
zapier.com

Partner Engagement Champion Award

AgileBlue is nominated for the Partner Engagement Champion Award for making partner engagement the core of its growth strategy through its Amplify partner framework. Amplify focuses on activation and long term success by providing structured onboarding, role based enablement, technical and sales training, co selling support, and direct access to AgileBlue’s experts. By prioritizing partner confidence and readiness, especially for partners expanding into cybersecurity, AgileBlue removes friction, accelerates time to value, and fosters sustained high trust partner relationships that exemplify excellence in partner engagement.
agileblue.com
HP Amplify AI is nominated for the Partner Engagement Champion Award for delivering a strong example of how to connect, educate, and empower partners in an evolving AI landscape. Through the Amplify program, HP equips partners with intelligent insights, personalized enablement, and guided recommendations that help them identify opportunities, build skills, and engage customers more effectively. By combining data driven intelligence with practical partner support, HP strengthens partner confidence, improves execution, and creates a scalable engagement model that supports sustained partner success.
hp.com
Introw.io is nominated for the Partner Engagement Champion Award for redefining how partners engage by eliminating friction and making collaboration effortless. Built natively on HubSpot and Salesforce, Introw delivers a single source of truth that aligns sales teams and partners in real time, driving faster deal registration and reducing channel conflict. With rapid no code deployment, AI powered partner support, predictive content recommendations, and strong Slack based workflows, Introw transforms partner portals into active revenue enablers. This combination of simplicity, speed, and intelligence results in high partner adoption, stronger engagement, and measurable improvements in deal performance, setting a new standard for partner engagement excellence.
introw.io
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