Every year, good partners are getting harder to find, attract, and retain. So incentives are playing an increasingly important role. But rather than simply throwing larger sums of incentive money at partners, savvy channel leaders are discovering that the answer to winning the partner engagement wars is improving the ways they structure and execute rebate, SPIF, and loyalty programs.
Join channel experts from Revitas and The Baptie Company to explore common traps that channel leaders fall into as they plan and execute partner incentive programs – and how to avoid them. Learn what incentives experts and the world’s top channels do to drive incentive performance, including:
• Game-changing techniques for simplifying and measuring incentives that maximize partner engagement, loyalty and motivation
• Hear what actual partners say are the most impactful ways to incent them, and what they say to avoid
• Learn what best practices metrics and psychological research tell us about how to make the most impact
• Learn how to graduate beyond spreadsheet-based management to a more effective data-driven model
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