The do’s and don’ts of utilizing AI in your partner marketing strategy

AI is no longer just a buzzword—it’s actively transforming channel programs and strategies across industries. From bots to advanced portal front ends, AI tools are streamlining workloads for Channel Account Managers (CAMs), enabling faster, more personalized partner experiences. In this session, we explore real-world use cases of AI in channel programs. Discover what’s available today, how companies are implementing these innovations, and the significant impact they’re having on partner collaboration and customer success. Tune in to learn how AI is shaping the future of the channel!