Thank you to our amazing sponsors!

Channel Focus 2026 | October 20 – October 22 | The Westin Carlsbad Resort, Carlsbad, CA

Platinum Sponsor
360insights is a partner engagement and business optimization company, enabling brands to better influence, manage, and engage with their complex channel ecosystems. We offer a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks and optimize their promotional spend on MDF/Co-op, rebates, promotional allowances, SPIFFs, and rewards. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300 of the most recognizable brands around the world, across multiple industries, helping them grow their indirect business.
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Platinum Sponsor
Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal and external teams across channels, markets, and regions. Ansira leverages AI-powered technology, vertical expertise, local insights, and strategic partnerships to optimize marketing performance and empower partner growth at scale.
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Platinum Sponsor
Founded in 1998, Mindmatrix is the most innovative and forward-thinking software company in the enablement of direct and channel sales ecosystem. Mindmatrix has a dedicated team of channel professionals trained to help businesses realize the ROI on the channel enablement initiatives. Mindmatrix is one platform designed to seamlessly connect and enable direct, channel, and alliances. Mindmatrix helps companies drive revenue growth through strategic routes-to-market. Large global technology companies such as Lenovo, ADP, Adobe, Datto, Connectwise and more leverage Mindmatrix capabilities to influence, sell, assist, and retain customers.
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Platinum Sponsor
For over 20 years, leading companies have trusted Unifyr to power their partner ecosystems, enabling billions in channel-driven revenue worldwide. Formerly Zift Solutions, Unifyr helps channel leaders and partner teams accelerate pipeline velocity, expand market reach, and transform fragmented operations into scalable revenue engines. Unifyr One, our intelligent ecosystem GTM platform, combines partner relationship management (PRM), partner marketing automation (PMA), channel operations, and AI-powered execution to drive performance at scale. A true platform, Unifyr One is purpose-built on a unified architecture that scales. It’s not a custom software project for every customer — it’s built, proven, and ready to perform. We deliver innovation instantly across all users, ensure enterprise-grade security and GDPR compliance, and embed intelligence that doesn’t just inform: it acts. From startups launching their first partner program to Fortune 500 enterprises, Unifyr One powers performance without friction, without compromise, and without limits.
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Gold Sponsor
Channelscaler is the result of the merger of two leading vendors in the partner technology market: Channel Mechanics and Allbound. Together, we deliver what channel leaders need most: an exceptional partner experience on the front end, and enterprise-grade automation and flexibility behind the scenes.
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Gold Sponsor
At Crossbeam, we empower businesses to grow through the power of their partner ecosystems. As the first and largest Ecosystem-Led Growth platform, trusted by over 30,000 companies, we make it possible to attract, convert, and retain customers through seamless collaboration. Our Ecosystem Revenue Platform lets you securely share CRM data with partners, enabling smarter, faster acquisition and retention strategies. By putting data at the center of alliances, we help businesses uncover new leads, accelerate deals, and foster stronger customer relationships. Founded in 2018 by Bob Moore and Buck Ryan, Crossbeam was created to address the gap in data-driven partnerships. Our June 2024 merger with Reveal has expanded our capabilities, building a unified data network that redefines how go-to-market teams work together. Today, our remote-first team spans 20+ states and four countries, with offices in Philadelphia and Paris. From enterprise-grade security to intuitive integrations with tools like Salesforce and HubSpot, Crossbeam is where the world’s top partner ecosystems thrive. Whether you’re in sales, marketing, partnerships, RevOps, or customer success, Crossbeam is here to help you drive collaborative growth and make your ecosystem work harder for you.
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GTIA
Gold Sponsor
The Global Technology Industry Association (GTIA) is the only vendor-neutral, non-profit membership community connecting and representing the global IT channel ecosystem — including MSPs, solution providers, tech vendors, distributors, and other technology organizations. GTIA offers members networking opportunities, industry-focused resources, education, events like ChannelCon, and collaborative programs that help businesses grow, innovate, and strengthen the channel community worldwide.
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Gold Sponsor
ITA Group helps leading brands around the world take action with confidence, resulting in increased sales, purchases, retention, referrals and alignment. Through events, incentives, recognition, loyalty, research and learning, we’re transforming how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.
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Gold Sponsor
Maritz helps the world’s leading companies grow their businesses by understanding what truly motivates people. We combine research, behavioral science, strategy, technology, rewards, and experience design, we create solutions that inspire people to perform, learn, and engage. Our capabilities span incentives and rewards, creative strategy, meetings and events, customer and employee experience, and incentive travel — all designed to help organizations achieve their goals. With 130+ years of experience, Maritz knows what it takes to engage and inspire partners. We deliver full-service incentive solutions that combine a modern platform, world-class rewards, flexible points-based programs, and data-backed consulting. The result: stronger engagement, deeper loyalty, and accelerated sales across your partner network.
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Gold Sponsor
Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue. StructuredWeb continues to earn the business of the world’s leading technology companies, trusting us to help power their channel business by empowering their channel partners.
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Silver Sponsor
Bridge Partners was founded in 2007, as major platform technology companies rose to scale. We were there: helping hyperscalers launch hybrid cloud-enterprise applications, helping enable the SaaS revolution, helping the biggest cloud infrastructure companies introduce advanced analytics—and helping introduce new ways of working as mobile computing innovation changed everything. It was a big year for the tech industry. A year of inflection points, and we were born in the thick of it. As cloud technology took off, Bridge Partners drove growth for hyperscalers, tech innovators, and pioneers in ERP, CRM, social media, ecommerce, and digital payments. We took industry-leading products to market, helping drive billions of dollars in incremental revenue. We created and activated dynamic partner ecosystems and leveraged our customers’ technologies to scale demand and capture new markets. We’ve evolved alongside our customers, helping launch world-changing cloud and AI products, and turning partner ecosystems from lucrative sales channels into powerful, integrated solutions and services networks. And today, we’re embracing self-disruption with an innovative operating model that blends emerging AI innovation, human expertise, specialized solutions, and an ecosystem of technology partners. We’re in a time of massive change, and two decades in, we’re uniquely ready to seize the opportunities to drive our customers’ growth and help bring to life what’s next.
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ISSI logo
Silver Sponsor
ISSI, Inc. is a global cloud-consulting firm specializing in enabling and optimizing hyperscaler partner ecosystems. They help technology vendors and cloud service providers build robust partner channel programs — guiding everything from cloud business strategy and compliance audit readiness to service-delivery transformation and go-to-market acceleration. With deep cloud expertise and a global team of consultants and auditors, ISSI delivers tailored assessments and strategic consulting to help clients scale cloud services profitably, transition from traditional IT-service models, and navigate complex hyperscale vendor partner programs.
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Silver Sponsor
PartnerTap is the leading ecosystem platform for companies that want to scale up revenue with and through your partners. PartnerTap gives channel and sales teams a new pipeline discovery and co-selling platform to securely share data, automate account mapping and pipeline sharing, and auto-connect sales reps with partners on their mutual accounts. PartnerTap gives your teams powerful new automation and detailed partner data they need to source more pipeline and close deals faster with your best partners. HPE, Lumen, ADP, SAP Concur, Genesys, LastPass and Avant are just a few of the enterprise companies that use PartnerTap’s partner sales solution to identify 10x more pipeline and win deals faster with partners.
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spur
Silver Sponsor
Spur Reply delivers go-to-market consulting that drives results that matter. In today’s competitive environment, traditional go-to-market strategies often fail due to siloed approaches and lack of thought partnership. Our relentless client obsession, disciplined, human approach and end-to-end expertise bridges data, processes, and strategy to drive business results and ultimately, help our clients turn customer, partner and employee experiences into competitive advantages.
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Silver Sponsor
Vistex solutions help businesses take control of their mission-critical processes. With a multitude of programs covering pricing, trade, royalties and incentives, it can be complicated to see where all the money is flowing, let alone how much difference it makes to the topline and the bottom line. With Vistex, business stakeholders can see the numbers, see what really works, and see what to do next – so they can make sure every dollar spent or earned is really driving growth, and not just additional costs. The world’s leading enterprises across a spectrum of industries rely on Vistex every day to propel their businesses.
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Bronze Sponsor
When you need to drive sales ROI and improve revenue, look to the Alexander Group for data-driven insights, actionable recommendations, and most importantly, results. Founded in 1985, we’ve served more than 3,000 companies around the world. This experience gives us not only a highly sophisticated set of best practices to grow revenue—we also have a rich repository of unique industry data that informs all our recommendations.
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