ZS recently surveyed 100 U.S. hardware and software providers to assess confidence in their 2016 channel growth plans. The survey produced some surprising results. While the vast majority of vendors feel that have defined the right opportunities for their channel partners, they are considerably less confident that they will be able to execute their channel growth plans. The majority of vendors are struggling to develop channel analytics capabilities required to optimize their investment in the channel. And almost a quarter of all vendors surveyed reported major gaps that will hinder growth in 2016.
Some vendors have made significant progress in mining channel data to improve channel management. In this webinar, ZS will highlight how industry leaders are utilizing predictive analytics to increase channel ROI and focus resources on the most promising growth opportunities. We will provide a framework that vendors can use to assess their channel data management and analytics capabilities and develop a roadmap to guide adoption of industry best practices.
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